PR News
Facebook Partners Shutterstock to Provide Advertisers Access to Millions of Free Photos for their Ads
You want to promote yourself on Facebook, but don't have really good photos to use?
Tag
marketing'
PR News
The Foregone Conclusion of a Twitter Marketing Funnel: Like It or Not
I just got off Skype with a friend and client whose company absolutely defies any suggestion Twitter is a viable marketing tool. You read that correctly @briansolis. Believe it or not, there are millions or companies out there that would refuse and refute ANY channel preferred by clients, if a decision maker in the crew is adamantly enough against the channel.
PR News
Calysto Adds Several New Companies to Client Roster
Calysto announced today several strategic additions to the company’s client roster, all mobile and telecom industry companies.
Marketing News & Digital Marketing Strategy
The Journey of Business: International Direct Mail Campaign
It's hard enough to ensure your address data is valid when you're dealing with one country and one set of mail format rules. When you move into direct marketing on an international level, things get even trickier. You have to keep track of all postal requirements for individual countries, as well as target your marketing campaigns to work with the culture and demographics of a particular region. You can get great results from marketing internationally, but here are a few considerations to keep in mind when you take the global plunge.
PR News
Money and Lack of Understanding: Main Causes of Poor Online Measurement
Money makes the marketing go 'round I'd say, paraphrasing a famous and dear song.
PR News
NetBase Study Gives Insight Into Apparel Marketing via Social
A brand new study by intelligence experts NetBase tells all about why the social channels matter if you're in the fashion business. The report entitled; "Social Channels of Influence for APPAREL" gives the "why" and "how" of engaging your most valued clientele.
PR Insights & Public Relations Strategy
Native Advertising: Will It Save or Slay the Needy Media?
Lewis DVorkin is a great writer. Check that, Lewis DVorkin's a brilliant writer. A Forbes piece pitting the ad world against the PR industry Monday echoes of Richard Edelman public relations celebrity (and might to an extent), but the piece also emits the cries of a fairly stupefied textual news media too. More than this though, these kinds of editorials could decry the very journalistic separation the PR and media industry content needs separating. This begs the question; "Is the public full on ready for inherently blurred ideals, or can communicative wizards make the magic transformation stick?
PR Insights & Public Relations Strategy
The High Price of Low Cost SEO
Everyone wants to be found in the search engines. Organic visitors typically account for most Web publishers' traffic and yield one of the highest long-term returns on investment of any digital channel.
PR News
CloudArena Gets $1.5 Million to Speed Up Hospitality's Digital Adaptation
CloudArena, the hospitality cloud software startup, has just announce having raised $1.5 million in funding from Aslanoba Capital and Capital Partners for their digitalization of accommodations for travel agencies and hotels.
PR News
Why The High Street is Failing – First Impressions
It might be something of a cliché but successful retailing is almost certainly still in the detail. When you look at some of the bigger retail names that we have lost from the UK high street in recent years (Woolworth's, Comet, etc.), it is clear that they had lost their focus many years before their ultimate collapse and issues like the economy and Internet competition were just the final straws to break the camel’s back.