
Lunar Eclipse PR Strategy
The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.

The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.

These days nearly everyone is getting into the race to build a successful business online.

Gas up 29%. Airfares up 20.7%. Hotels up 4.3%. Spirit Airlines gone. The Strait of Hormuz closure rewrote the price of summer 2026 travel — and the travel PR playbook with it.

WordStream's guide to Google AdWords matching options — broad, phrase, exact, negative — and which fits which campaign goal. The reference still cited despite the platform name change.

March is a great month for marketing strategies: it does mark the beginning of the Spring season in fashion, and much more.

Customer service plug-ins that integrate live chat, ticketing, knowledge base, and review collection directly into a brand site. Which ones work, which ones over-promise.

One Philadelphia-area Valentine will receive a special Valentine’s Day delivery from Dunkin’ Donuts - but is the company's Valentine's Day marketing campaign worthwhile?

Banks now turn to social media to further engage customers, open up new conversation and support channels and keep the information flowing. The industry is buzzing with information on how to employ Twitter or Facebook or other social media channels and the tools to help you navigate the online world have already appeared. But they still have a long way to go.

When it comes to holiday advertising budgets, while print is still the big winner, social and online channels are growing stronger this season, say research results from BDO USA. Nearly 27% of retailers said they would spend most of their budget for the holiday season online, including on social network marketing.

Companies speed up their Thanksgiving PR and marketing strategies in the last minute. Considering the trend today, this might not be a bad move.