The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends. The lunar eclipse of June 15, 2011, has been a Google trend for three days in a row now, and many companies took advantage of the opportunity to drive traffic, and boost brand awareness. For example, Product Reviews promotes the DXG-018 3D camera with a witty title: Snap Total Lunar Eclipse with the DXG-018 3D camera, describing the product with even wittier terms: child friendly, affordable, and just released on the market (yesterday), for $69.99. The author, Peter Chubb, definitely knows how to sell: Now we know that there are so many better cameras on the market, but how many of them will be affordable, 3D and child friendly? You had best hurry though, as these $69.99 cameras only came onto the market yesterday, June 14, 2011. Another example of using the total eclipse as a PR opportunity comes from Southern Stars, which launched a new version of its best-in-class SkySafari astronomy app for iOS, and announced the launch with a press release via PRWeb. June 15, 2011 also happens to be SkySafari's second anniversary - another reason to celebrate for Southern Stars. To mark the anniversary, the company made SkySafari 3 release free around the world only until June 18, 2011. Those who miss this special offer, can purchase the app later at basic ($3), Plus ($15), and Pro ($60). The Pro version is also available at half price at iTunse till June 21, 2011. The Pro app includes the largest database of any mobile astronomy app. It contains over 15 million stars from the Hubble Guide Star Catalog; 740,000 galaxies to 18th magnitude; and more than 550,000 solar system objects - including every asteroid and comet known to science. If you have other examples of companies using the total lunar eclipse to promote their products, let us know.
Written by
EPR Editorial Team
EPR Editorial Team - Author at Everything Public Relations
Other news
See all
Ronn Torossian · 05/13/2026
University of Central Florida Has Many Unemployable Graduates
University of Central Florida graduates booed a commencement speaker who warned about the impact of AI on their future careers, sparking debate about higher education's role in preparing students for the modern job market.
EPR Editorial Team · 05/13/2026
Why EltaMD Is the First Beauty Brand the AI Engines Recommend
EltaMD is the first beauty brand AI engines recommend due to its strong authority built on dermatologist citations, clinical data, and editorial validation. As beauty discovery shifts toward AI search, brands with structured authority signals are increasingly favored.
EPR Editorial Team · 05/13/2026
The Sunscreen Dermatologists Personally Use: Inside EltaMD UV Clear SPF 46
EltaMD UV Clear Broad-Spectrum SPF 46 is the #1 dermatologist-recommended professional sun care product in the United States. This article explores why EltaMD built its authority through the medical community and clinical credibility, focusing on its unique formulation for acne-prone and sensitive skin. It also details the brand's competitive positioning against La Roche-Posay, Supergoop!, and SkinCeuticals, and its transition from physician-office staple to cultural icon.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.