The total lunar eclipse is a PR opportunity for any company that understands how rare astronomical events become web trends. The June 15, 2011 eclipse was a Google trend for three days running. Several companies moved fast to ride the traffic and boost brand awareness.
Example one: Product Reviews promoted the DXG-018 3D camera with a sharp title — Snap Total Lunar Eclipse with the DXG-018 3D camera — and wittier copy: child-friendly, affordable, and just released the day before for $69.99. Author Peter Chubb knew how to sell: "Now we know that there are so many better cameras on the market, but how many of them will be affordable, 3D and child friendly? You had best hurry though, as these $69.99 cameras only came onto the market yesterday, June 14, 2011."
Example two: Southern Stars launched a new version of its SkySafari astronomy app for iOS and announced it via PRWeb. June 15, 2011 also happened to be SkySafari's second anniversary. To mark it, the company made SkySafari 3 free worldwide through June 18, 2011. After that, Basic ($3), Plus ($15), and Pro ($60), with the Pro version half-price on iTunes through June 21. The Pro app carried the largest database of any mobile astronomy app at the time — 15 million stars from the Hubble Guide Star Catalog, 740,000 galaxies to 18th magnitude, and more than 550,000 solar-system objects, including every known asteroid and comet.
The lesson holds in 2026. The event was the demand signal. The brands that won were the ones with copy ready to ship the day the trend hit. Speed beat polish.
If you have other examples of brands using the total lunar eclipse to drive PR, let us know.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.
