PR News
Polar Star Consultants to Provide Marketing for VeruTEK
Texas-based Polar Star Consultants, LLC, specializing in engineering and marketing consulting, will provide oilfield marketing services to VeruTEK Technologies, Inc.
Tag
marketing'
PR News
Survey Explains Ineffective Nonprofit PR
A recent survey of over 1,500 nonprofit leaders reveals that their organizations failed to engage donors and grantees. Respondents included organization members from program staff to board members, with the majority in marketing or fundraising roles; organizations of various sizes, causes and locations were represented.
PR News
Content Creation Plays Key Role in Establishing Thought Leadership
Content curation is one of the new trends in communications, as any marketing and communication expert will tell you, and it turns out that content is greatly perceived as an effective way of establishing thought leadership, as a new study shows.
PR News
PR Resources: Business Wire Smart Marketing Page
Smart Marketing Page helps communications professionals marry the SEO, messaging and branding efforts of public relations.
PR News
Conversen Acquired by Experian Marketing Services
Acquisition accelerates Experian Marketing Services' momentum in offering clients best-in-class cross-channel marketing products and services.
PR News
Study: 5 Digital Mom Archetypes
MWW’s research and analysis will help brands entice mom’s via social and digital media with their diverse interests in mind.
PR News
Real Estate Experts Unveil Social Media Realty Blueprint
For realtors, social media is fast replacing more traditional methods of direct marketing such as television advertising and newspaper classifieds. But while most realtors appreciate the need to embrace social media, many are struggling to do so effectively.
Social Media PR & Social Media Strategy
Most SMBs Fail to Promote Social Profiles on Their Websites
A little over 65% also lack any kind of form that consumers might fill to request information.
PR News
Ogilvy Creates Branded Entertainment Marketing Solution
Ogilvy & Mather has introduced an all new measurement tool leveled at measuring the effectiveness of branded entertainment. According to the news, the powerful PR company offered up the model at MIPTV. Endorsed by leading production and broadcast companies, this new standard promises to provide new intelligence and opportunities for marketers.
PR News
Digital Copywriting 101: 12 Tips for Creating Strong Content
The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.