The Internet is one of the most important tools you have today for improving business, whether that means building your brand, attracting customers or increasing sales. Shanna Mallon gives you a few tips to harness the power of your Web copy.
Ford Mustang is one of the first brands to test the new advertising options on Facebook's Logout Page. Their post containing the ad to the 2013 Mustang was shared 7,000 times in the first 13 hours of their campaign. Add to that 17,000 likes on Ford's own page and the millions of users logging off and seeing the ad, and you can get the overall picture of this campaign's success.
What's the best social media platform for business?
AffClicks has recently announced the official launch of a public beta of their web analytics app. The app can be used for network commission aggregation; PPC bid management, ROI analysis and even SEO.
ClickDimensions has recently announced important upgrades to its email marketing and marketing automation solution for Microsoft Dynamics CRM.
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
Google’s intent to integrate results from their own Google+ social networks, highlighting pictures and comments from users, into general search results pages, got US surfers worried. According to the results of a recent AYTM Market Research survey, only 15% of those asked said yes without any sign of worry.
A legendary name in SEO, Bruce Clay is involved in an SEM PR nightmare of proportions. SEO expert Ben Zhang reports.
Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.
Firms approach social media with two distinctly different styles, which we can think of as billboarding and onboarding. Learn which approach to social media best aligns with your firm's objectives, and why alignment is important.