Echo announced new key executives to its management team: Ron Bouganim, the new vice president of corporate development and partnerships, and Kristin Hersant, who will fill the role of new vice president of marketing.
Firms approach social media with two distinctly different styles, which we can think of as billboarding and onboarding. Learn which approach to social media best aligns with your firm's objectives, and why alignment is important.
Everything PR News tested a highly modified email marketing tool, eNewsletters.travel, just relaunched by Travel Media Applications. Our testing immediately keyed on the ease and effectiveness of the mail platform, but let's take a look at some advantages and quirks of this very nice tool.
The world's largest independent hotels group Magnuson Hotels announces a job opening as marketing director for the Magnuson Hotels London branch.
The investment, announced today by LogoGarden, comes from FCA Venture Partners V, the firm’s fifth fund, which is focused on healthcare and digital media companies.
Everything PR News continues its series of talks with the most influential leaders in industry. Today, we had the distinct pleasure of an eye opening chat with Andy Getsey, Co-founder and CEO of Atomic PR. Director of the PR company most identified with Web 2.0, and the digital revolution, by many, Atomic and its leader are one of the most potent digital communications entities out there.
Everything PR News has the distinct pleasure of talking with Margery Kraus, Founder and CEO of APCO Worldwide. One of the world's most respected industry leaders speaks very candidly about the industry, the new PR, and her wealth of experience in life as well.
In news from Affinnova, Inc., a leader in marketing software and services, the company announced their sixth patent on a marketing innovation tool that helps predict personal preferences.
WebTitan's social media cost calculator revealed that a company with an average of 50 employees pays out $65000 per year for non-work related social media activity.
Foursquare Business Pages are now self-serving. According to Foursquare, this is what you'll get: a broad reach, multiple-admin ability to manage pages, mobile access, and much more.