The business page obsession landed on Foursquare pretty much after the public launch of the company - and it made sense. For some, like Intel, the first business with a page on the location-based social networking website, and the 3000-ish organizations that followed.
But now, any business can have a Foursquare page, which means that the Foursquare business pages are no longer a commodity reserved for the high class of the web. Expect spammers, expect honest businesses struggling to have a voice, expect gurus touting "how-tos" and selling the secrets to successful Foursquare pages, in short, expect the whole package.
Why now? Perhaps because Google+ is gaining momentum, and it will, naturally, integrate location based pages: after all, they are the masters of location based anything, with Google Places already in place, and Google Places for Business already a sought-after community by any business that understands anything about who's who on the Internet.
But regardless why, Foursquare Business Pages are now self-serving. According to Foursquare, this is what you'll get: a broad reach, multiple-admin ability to manage pages, mobile access, and much more. To make things even more exciting, when your page is complete and you’ve added a few Tips, you’ll be featured in the Foursquare Page Gallery.
But what will be the benefits? For the time being, till Google+ business pages gain more notoriety, the benefits are obvious, especially for businesses in the U.S., where Foursquare is at its peak. Later... well, having a business page on Foursquare can never hurt. But expect Google+ pages to weight more in search. I suppose it is pretty obvious why.
Foursquare’s PR Agency is Liz Kaplow’s Kaplow PR.
The business page obsession landed on Foursquare pretty much after the public launch of the company - and it made sense. For some, like Intel, the first business with a page on the location-based social networking website, and the 3000-ish organizations that followed.
But now, any business can have a Foursquare page, which means that the Foursquare business pages are no longer a commodity reserved for the high class of the web. Expect spammers, expect honest businesses struggling to have a voice, expect gurus touting "how-tos" and selling the secrets to successful Foursquare pages, in short, expect the whole package.
Why now? Perhaps because Google+ is gaining momentum, and it will, naturally, integrate location based pages: after all, they are the masters of location based anything, with Google Places already in place, and Google Places for Business already a sought-after community by any business that understands anything about who's who on the Internet.
But regardless why, Foursquare Business Pages are now self-serving. According to Foursquare, this is what you'll get: a broad reach, multiple-admin ability to manage pages, mobile access, and much more. To make things even more exciting, when your page is complete and you’ve added a few Tips, you’ll be featured in the Foursquare Page Gallery.
But what will be the benefits? For the time being, till Google+ business pages gain more notoriety, the benefits are obvious, especially for businesses in the U.S., where Foursquare is at its peak. Later... well, having a business page on Foursquare can never hurt. But expect Google+ pages to weight more in search. I suppose it is pretty obvious why.
Foursquare’s PR Agency is Liz Kaplow’s Kaplow PR.
Written by
Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Other news
See all
Editorial Team · 05/24/2026
Cannabis Is The Only Consumer Category Where Trade Media Outranks Consumer Publications In AI Citation Share.
In every other category in this series, the rule has held: consumer publications anchor consumer-prompt citations, trade publications anchor industry-prompt citations. Cannabis is the exception. The category's federal-illegal status, payment-processing constraints, advertising re
Editorial Team · 05/24/2026
How AI Platform Detection Changes Enterprise AI Buying
An enterprise AI procurement cycle after Hermes is a governance conversation. The capability questions still matter. They no longer differentiate. The questions that differentiate are now about what the platform reads, what it decides, and what happens when it gets the decision wrong. This piece is the operational guide to how that shift changes procurement, what to add to every RFP, and where to push back.
Editorial Team · 05/24/2026
Status Labs: Executive Reputation Management in the Era of AI Search
Status Labs, founded in 2012, is a prominent online reputation management and digital marketing firm. Known for elevating positive content to manage search results, the company is now pivoting to address the impact of AI chatbots on executive reputation. The firm has a history that includes both significant success and notable controversies, making its current adaptation a key case study in the evolving reputation management industry.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.