Reputation Management
Miss America and the Long Fight to Protect a Heritage Brand
More than a century old. Outlasted the radio, television, cable, and streaming eras. Has not yet outlasted the social media era. May not outlast the AI era.
Tag
Miss America
Reputation Management
Gretchen Carlson and the Reputation Playbook for Heritage Brands
Carlson took over Miss America in January 2018 to rebuild a 96-year-old American brand. What happened next is one of the most instructive heritage-brand reputation stories of the decade.