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music

National Lady Gaga Day: The First Fan-Army-as-Distribution Moment

January 29, 2010. One student. One Facebook event. 100,000 RSVPs. Lady Gaga acknowledged in real time. The first documented fan-army-as-distribution moment of the social-media era — and the template every fan army since has run.

EPR Editorial Team · Feb 15, 2010

PR News

Madonna Passes the Torch to Lady Gaga on SNL: The 2009 Generational Handoff

The October 2009 SNL skit that staged the most efficient generational handoff in modern pop PR — and made it look like a fight. Madonna did not attack Lady Gaga. She handed her the brand.

EPR Editorial Team · Oct 15, 2009