Entertainment & Media
Miley Cyrus's PR Playbook: How Reinvention Became a Brand Strategy
Miley Cyrus turned reinvention into a disciplined brand strategy — the five-move PR playbook, from the 2012 Disney break to the "Flowers" comeback.
Tag
music
PR News
A PR Lesson from Beyonce on #IWASHERE
Beyoncé's PR lesson is about adding an influencial voice to a good cause, a cause that honors those who face danger and adversity to help others, and those who have made the ultimate sacrifice to help people around the world, regardless of who they are and where they are.
PR News
Rihanna's New PR Team and PR Updates from Around the Industry
Rihanna's PR team transition and the industry-wide moves of 2016 — the case study in how A-list talent restructures publicity infrastructure during album-cycle pivots.
Entertainment & Media
Rihanna's Marketing Strategy: How She Turned an Owned Audience Into a Brand Engine
How Rihanna built a direct-to-audience marketing machine — owned channels, self-distributing events, and products engineered to generate their own content across Fenty Beauty and Savage X Fenty.
Entertainment & Media
Rihanna's PR Playbook: From Pop Star to Billion-Dollar Founder
How Rihanna converted attention into ownership — the five-move PR playbook behind Fenty Beauty, Savage X Fenty, and a billion-dollar valuation built on strategic silence.
PR News
MC Hammer & Jay-Z: East Coast vs. West Coast Reboot
MC Hammer vs. Jay-Z — the 2010 East Coast/West Coast reboot delivered as a viral video response. The case study in second-act digital-marketing virality from a legacy artist who reinvented his distribution playbook.
Entertainment & Media
The Publicist Who Lied About Jay-Z & Beyonce
The publicist who lied about Jay-Z and Beyoncé — the cautionary case study of source credibility in celebrity coverage, and how false publicist quotes turn into reputational damage for the celebrity, the publicist, and the publication.
Insights & Strategy
Rapper Jay-Z makes public tribute to embattled QB Kaepernick
Jay-Z's public tribute to Colin Kaepernick during the 2017 NFL protests — the celebrity-as-political-cover case study, and what the tribute documented about hip-hop's role in mainstreaming social-justice messaging.
Insights & Strategy
The Quiet Architect: How Jay-Z Mastered the Long Game of PR
Explore how Jay-Z mastered PR strategy through restraint and smart brand management to build his billion-dollar empire from Marcy Projects to cultural mogul status
PR News
Madonna Marketing & Public Relations Throughout Her Career
Twenty marketing and publicity moves Madonna deployed across four decades — from the 1980s controversy playbook through the Blonde Ambition Tour multimedia template, Maverick Records, Super Bowl XLVI, and the technology-platform shifts she navigated. The complete tactical catalog.