Use Brand Monitor to understand communities, to understand how they react to certain news and what triggers conversations. The real-time algorithm of Brand Monitor will let you know how customers are feeling about your competitors, and allows you to find opportunities to meet those customers' needs and attract them to your business.
Mike Volpe, HubSpot's VP of marketing, is not afraid to say it as he sees it. Not only that, but he is also taking time to give you the gist free of charge, in a live webinar this Friday, November 5th 2010 at 1pm ET.
Brand new beta startup Loosecubes brings economy and logic into being for workspaces. In the world of the future, workspace will be dictated by necessity and economy, but Loosecubes addresses these issues now. Share a workspace and save your money and headaches for more important things.
A recent study by comScore found that user-generated video reviews exhibit elements of sales effectiveness usually found in professionally produced TV Ads.
Daily Kibble, a free email newsletter and website for pets and their people, announces that they are working with boutique public relations firm, Whitegate PR on special projects during the holiday season.
ProBlogger just turned 6 and Darren Rowse's industry changing vision is going stronger than ever. Everything PR News wishes Darren and ProBlogger many happy returns. We should all return to the storehouses of knowledge from whence we first learned - remember the principles that can make us all great. Long live blogs.
Socialkik is one of those relatively controversial companies that sell Facebook fans, Twitter followers and YouTube views. But is it worth it to buy followers? It all depends on what you will do next.
mBLAST has launched MediaSync, a free online tool that for marketers and PR professionals helping them identify, reach and engage key influencers in their field. MediaSync allows users to keep up to date with relevant editorial calendars, identify current and future media opportunities, and create targeted media lists which include key bloggers and journalists covering any particular field or area of interest.
PR Daily invites you on September 22 to "The 10 biggest trends in PR measurement and ROI webinar" featuring Dr. David Rockland and Jennifer Fravel of Ketchum to find out more about how to successfully integrate PR measurement into your communications plan to maximize your ROI.
Are your marketing and PR strategies effective in today's environment, or are you drowning in the information flood? Consumers today have too much information. How will you get their attention?