
Online Reviews, the Double-edged Sword of Marketing Practice
Four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online.

Four-out-of-five consumers have changed their minds about a recommended purchase based solely on negative information they found online.

Cadreon enables marketers to reach and engage their online target audiences at any scale in real time. The Australia launch expands IPG’s existing footprint in the country.

In news from Affinnova, Inc., a leader in marketing software and services, the company announced their sixth patent on a marketing innovation tool that helps predict personal preferences.

Facebook now has Aggregated News Clusters, which is an update to the News Feed, to group stories about a certain topic. Guest author August Drilling reveals a bit about this update.

A recent survey by Proskauer revealed that while 76 percent of businesses use social networking for business purposes, more than half of them do not have social media networking policies in place.

If you thought the need for SEO, PPC, online marketing and social media marketing was limited to company and other interests, you are in for a rude shock. This article is a little shocking. How many times have you met someone, and then wondered why they won’t make friends with you?

March is a great month for marketing strategies: it does mark the beginning of the Spring season in fashion, and much more.

Qwiki, an invitation-only alpha startup, announced today that it closed $8 million in Series A funding.

Kmart decided that the best way to celebrate MKL day is by organizing an online sale.

Abe Jackson, Jr. tells you how to become an online influencer. His tips will help your business thrive online.