Digital PR with Content
These days, practically anyone can become a content creator, which has significantly lowered the barrier to entry, thus making quality content more difficult to find or reach the right people. In the past, all...
Tagged: online marketing
The Future is Online
Many consumers who flocked to digital platforms during the pandemic have expressed their intent to stay in cyberspace. Bread, an online retail financing platform, was among the latest to validate this in a survey...
Does Every Business Need a Website or Social Media Presence?
Shelly is a public relations professional who works on her own, freelancing for clients and representing businesses whenever the need arises. Formerly an executive director at a popular PR firm, Shelly decided that it...
The Importance of Social Media Marketing for Local Businesses
There are over 327 million people in the United States. According to Statista, as of October 2018, there were 204 million Facebook users in the US. This means that approximately 2 in 3 people...
Using Facebook to enhance marketing efforts
With its fair share of ups and downs – well, mostly downs – in the last year, Facebook is still reeling from its PR and image crisis. Concerns over privacy breaches and controversy over...
Four Ways Law Firms can Maximize Online Marketing
Getting more traffic on your website, more phone calls, and more ongoing referrals is essential to building a client base in a law firm. Between Google, Facebook, SEO and online reviews, there are a...
Five Low-Budget Marketing Tactics
A tight marketing budget doesn’t have to stall your marketing ambitions. All you need is a bit of imagination and creativity in your approach. Many business owners without a well-built marketing team aren’t natural...
City of Redding Seeks Marketing Communications Agency
The City of Redding (City), dba Redding Electric Utility (REU), is seeking proposals from qualified organizations to assist with the development and implementation of strategies and tactical plans for marketing, communications, and community relations....
Measuring Your Nonprofit’s Impact on Social Media
These days most people have come to grips with the notion that they need to have some kind of active social media presence. The internet is constantly evolving, and you need to keep up...
YouTube Continues to Struggle with Advertising Issues
YouTube advertising has been a major benefit to Tubers who have made a career out of posting videos to the platform. And YouTube content has come to define entertainment for a generation. So many...
