Hootsuite was the 2010s social-scheduling category leader, nearly buried in the early 2020s, and rebuilt across 2024–2026 into an enterprise social operations stack. G2 ranked it #1 Best Software Product 2026. What the rebuild actually shipped — OwlyGPT, OwlyWriter, LLM Insights, the Talkwalker integration — and what it means for any CMO running an enterprise social operation.
The advertising technology landscape is crossing $1 trillion in global spend as ChatGPT Ads launch, retail media consolidates, CTV surges, and Google reverses its cookie deprecation—while the Omnicom-IPG merger reshapes the agency world.
The pandemic accelerated e-commerce by a decade in 18 months. Brands that were digital-first won. The 2021 read on what stays digital and what doesn't.
Does Every Business Need a Website or Social Media Presence?.
Facebook continues to operate as substantial digital marketing infrastructure despite the Cambridge Analytica aftermath and broader crisis communications challenges. The combined Facebook advertising platform, organic marketing capability, Instagram integration, and broader best practices for brand marketing on Facebook.
These days most people have come to grips with the notion that they need to have some kind of active social media presence.
From the March-May 2017 YouTube Adpocalypse through the brand-safety industry it created, the MrBeast era, and the 2026 AI engine citation gate — the canonical brand-safety case file.
In many ways digital PR is most successful when built around relationships.
But there are some key issues to consider when using influencer marketing.
And that's exactly what's happening as their new malls turn into the place to be for India's youth, whether they come to shop or not.