Everything PR News
Tag

PR Agency

Why Small is Big for Today's Retailer
PR News

Why Small is Big for Today's Retailer

The two biggest mega-merchandisers, Target and Walmart, have scaled back while other retailers and service providers are joining forces with complementary business to share space in some locations. A shrinking trend or savvy retail strategy?

EPR Editorial Team ·
Lady Ashton Spends a Fortune on PR
PR News

Lady Ashton Spends a Fortune on PR

Baroness Ashton, the world's highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission's 909-strong communications staff.

EPR Editorial Team ·
BlueGlass Interactive Dances Into Marketing Limelight
PR News

BlueGlass Interactive Dances Into Marketing Limelight

With the acquisition of 3 Dog Media, BlueGlass Interactive is on a pace to become an online ad and marketing powerhouse. Even game changers like AdBright do not wield the kind of SEM expertise BlueGlass did before Greg Boser's came on board. If this news does not shake up the industry, someone is asleep at the wheel.

EPR Editorial Team ·