Crisis Communications
Crisis Communications: Write a Statement in 30 Minutes
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Tag
PR Agency
Gambling
Before You Hire an Online Gambling PR Agency: Three Things Every iGaming CEO Must Do First
For CEOs in online gambling, visibility is no longer the biggest challenge — credibility is. Three things every iGaming founder should do before hiring a PR agency.
Public Relations
Agency of Record vs. Project Agency: How to Structure PR Engagements
Marketing and communications leaders evaluating PR spend face a structural decision early in every budget cycle: designate one agency as agency of record, or use multiple agencies on a project basis. This decision affects cost, coordination overhead, senior attention, institutional knowledge, and the organization's ability to match specialist capability to specific needs.
Insights & Strategy
In-House PR or Agency: The Decision Tree
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Insights & Strategy
What a PR Agency Actually Does All Day
Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.
Insights & Strategy
How to Evaluate PR Agency Proposals
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
PR, Marketing, Communications & AI RFPs
The Chemistry Meeting: What PR Agencies Don't Realize Is Happening
The chemistry meeting decides most PR agency reviews. What buyers are actually evaluating — and what agencies almost universally get wrong about it.
PR, Marketing, Communications & AI RFPs
What PR Agencies Get Wrong in RFP Responses
The patterns that eliminate agencies from PR reviews — and the fixes that are simpler than most firms think.
PR Firms & Communications Agencies
How to Find and Hire a PR Firm in 2026: The Buyer's Playbook
Everything-PR's navigation hub for finding and hiring a communications agency \u2014 by specialty, city, and ranking, plus the working how-to library for evaluating, interviewing, and selecting a PR agency in 2026.
PR, Marketing, Communications & AI RFPs
PR Agency Evaluation Scorecard: The 2026 Criteria
How to score a PR agency review objectively — the evaluation criteria that separate agencies built for the AI era from those still operating on 2018 metrics.