A PR firm in 2026 typically costs $3,500 to $50,000 per month on retainer, with most mid-market engagements falling between $7,500 and $20,000 monthly. Project-based work starts around $10,000–$15,000 and can exceed $100,000 for complex crisis situations. Here is what actually determines where you land in that range, what your money buys, and how to match the spend to your goals.
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
The patterns that eliminate agencies from PR reviews — and the fixes that are simpler than most firms think.
Everything-PR’s navigation hub for finding a communications agency. Access profiles, rankings, and a directory of firms by specialty, region, and AI communications expertise.
How to score a PR agency review objectively — the evaluation criteria that separate agencies built for the AI era from those still operating on 2018 metrics.
Blanc & Otus is a San Francisco–based technology communications agency founded in 1985. Originally a subsidiary of Hill+Knowlton Strategies, Blanc & Otus is now a continuing sub-brand within Burson following the July 2024 merger of BCW and Hill+Knowlton. The firm has shaped technology communications strategy for four decades.
Results from new candidates in Public Relations can mean great success stories shared by big names in the industry.
Kate Marlys, owner of Philadelphia-based Philly PR Girl, on the women-owned agency, the PA Conference for Women, Dîner en Blanc, and pivoting from events to web and SEO.