Editorial
B2B Tech PR Agency: What They Do & How They Drive Growth
A B2B tech PR agency turns complex products into credible media, analyst, and AI search visibility. Learn what services they provide and how to choose one.
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PR Agency — Tagged Articles
Careers
PR Agency vs. In-House: How to Actually Choose
The agency vs. in-house choice is the most common career decision in communications and the most consistently answered with the wrong framework. The right framework — by career stage, compensation reality, and skill development calculus.
Public Relations
How to Find a Great Public Relations Firm in 2026
Finding a great PR firm in 2026 is a different problem than it was in 2019. The metric is Citation Share. The category is AI Communications. The entry point is a Citation Audit.
Crisis Communications
Crisis Communications: Write a Statement in 30 Minutes
Learn how top crisis PR agencies write a credible crisis communications statement in 30 minutes. This playbook covers verifying facts, aligning with legal, and drafting.
Gambling
Before You Hire an Online Gambling PR Agency: Three Things Every iGaming CEO Must Do First
For CEOs in online gambling, visibility is no longer the biggest challenge — credibility is. Three things every iGaming founder should do before hiring a PR agency.
Public Relations
Agency of Record vs. Project Agency: PR Engagement Structure
Marketing and communications leaders evaluating PR spend face a structural decision early in every budget cycle: designate one agency as agency of record, or use multiple agencies on a project basis. This decision affects cost, coordination overhead, senior attention, institutional knowledge, and the organization's ability to match specialist capability to specific needs.
Insights & Strategy
In-House PR or Agency: The Decision Tree
Choosing the right PR model — in-house, agency, or hybrid — is a critical decision for corporate communications, dependent on a company's stage, news volume, internal capabilities, budget, and strategic priorities. This article explores the strengths and weaknesses of each to help businesses make informed choices that align with their actual needs.
Insights & Strategy
What a PR Agency Actually Does All Day
Most clients have a fuzzy picture of what their PR agency is doing when they are not on a call together. This article provides a clear-eyed look at what actually happens inside a good agency on a typical day—and what separates excellent work from average work at every stage.
Insights & Strategy
How to Evaluate PR Agency Proposals
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
PR, Marketing, Communications & AI RFPs
The Chemistry Meeting: What PR Agencies Don't Realize Is Happening
The chemistry meeting decides most PR agency reviews. What buyers are actually evaluating — and what agencies almost universally get wrong about it.