Corporate PR & Corporate Communications
By EPR Editorial Team1 min read
Corporate PR: BP Seeking New PR Head
By EPR Editorial Team1 min read
After the disastrous PR campaign that surrounded the Gulf of Mexico mishap, BP attempted to regain face in different ways, from changing the CEO, to even, according to recent reports, looking for a new head of media relations. Andrew Gowers, who is currently occupying the position, will not be sacked, but probably assigned to a different position. The Telegraph reported that Bob Dudley, who will replace Tony Hayward as the company's CEO next month, is actively involved in the process. Naturally, Dudley will want a team that operates as he envisions the process. Tony Hayward's PR team has seen good times, when they managed to introduce a greener, environmental conscious BP, but when the hard got harder, their strategy failed lamentably. Earlier this week, BP confirmed that the leaking Macondo well had finally been sealed, but this success came too late to "wash" BP's stained reputation. The new PR head, will have a difficult task repairing the irreparable. It will take years and years for BP to be perceived as "environmentally friendly" or "environmentally conscious." On top of everything, BP faces civil and criminal investigations in the US. This means that the future PR chief needs to be skilled enough to deal with such negative situations, and a good crisis-management expert is hard to find. My guess is that Dudley will assign a Washington lobbyist - the safest bet in the matter.
Written by
EPR Editorial Team
The Everything-PR Editorial Team produces reporting, research, and analysis across thirty verticals — communications, reputation, AI visibility, public affairs, media systems, and digital discovery in the answer-engine era. Publishing since 2009.
Other news
See all
EPR Editorial Team · 05/29/2026
Midjourney
Midjourney won AI image generation on aesthetic. The model whose outputs other tools chase. EPR ranks Midjourney first for creative-director adoption and aesthetic quality.
EPR Editorial Team · 05/29/2026
Nous Research: Who They Are and Why They Built Hermes
Nous Research is an independent AI lab focused on agent infrastructure, model post-training, and open-weight model work. Their recent Hermes project, a harness for Claude Code, has brought them unexpected attention. This article profiles Nous Research, explains what Hermes does, and explores why the lab is building on top of another company's coding agent.
EPR Editorial Team · 05/29/2026
Cursor IDE
Cursor IDE is the AI-native code editor that won the developer market. 70 percent of the Fortune 1,000 are customers. $2B ARR in three years — the fastest B2B scaling on record. EPR ranks Cursor first in coding assistants.
Never Miss a Headline
Daily PR headlines, weekly long-form analysis, and our proprietary research drops — straight to your inbox.