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The two biggest mega-merchandisers, Target and Wal-Mart, have scaled back while other retailers and service providers are joining forces with complementary business to share space in some locations. A shrinking trend or savvy retail strategy?
Makovsky PR informs possible customers how to retain a green energy PR company that knows the business, and works for the goals of their employer.
Jeremy Reiss and Mike Brown joined LeapFrog Interactive, bringing a combined 23 years of experience in the advertising field.
If ever there was an ideal example of bad PR, the original developers of Duke Nukem Forever (DNF) probably wrote the handbook on it. When those developers, 3D Realms, finally collapsed, 2K Games picked...
Baroness Ashton, the world’s highest paid female politician, spends £8.5 million on propaganda, hiring an outside PR firm to illustrate the role of the EU as a global actor in peace building. The move is criticized because she already has two spokesmen, a full time media adviser and a strategic communications director, plus the free use of the European Commission’s 909-strong communications staff.
Sri Lanka issued an official statement announcing it has hired a public relations firm to provide expert advice for their bid to host the 2018 Commonwealth Games in southern Hambantota. The public relations firm of Bell Pottinger will partner with other units of the Chime Communications marketing group to determine the best approach in Sri Lanka’s bid for the games.
After the the General Services Administration paid over 200,000 USD for a contract with a PR firm to handle their crisis communication, Senator Claire McCaskill announced an investigation into how federal agencies had used taxpayer money to pay for public relations services.
Brian Tierney, a former Philadelphia Inquirer publisher bought Realtime Media, using unique personal background to separately launch PR firm.
With the acquisition of 3 Dog Media, BlueGlass Interactive is on a pace to become an online ad and marketing powerhouse. Even game changers like AdBright do not wield the kind of SEM expertise BlueGlass did before Greg Boser’s came on board. If this news does not shake up the industry, someone is asleep at the wheel.
The Memphis City School district has recently approved a PR contract worth 310,000 US dollars with two D.C.-based marketing companies. The contract has the potential of a crisis, as the MCS has been criticized for spending taxpayer money to chauffeur the deputy superintendent around, creating potential for an even bigger PR problem.
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Journalists Need To Be More Social Media Friendly
23 Nov, 2024
