News of and IDA Ireland seeking proposals from US based PR firms speaks well for the country's forward momentum, and tells volumes about real business expectations of communications companies. IDA's call for proposals makes no bones about media outreach as a component value.
Released today, and Edelman report dealing with ethical aspects of so-called sponsored content attempts to mitigate proper disclosure intersecting quality and even the future of online news journalism. Prepared by noted professional blogger and EVP/Global Strategy and Insights for Edelman, Steve Rubel, the report goes a long way toward beginning a discussion on what's "next" for news, if not concrete solutions to the media's revenue problems to come.
Edelman has announced the appointment of Stephanie Smirnov Managing Director of Consumer Marketing at the PR firm's New York office. Staring July 29 Smirnov will report to the President of Edelman New York, Russell Dubner.
Research conducted by FTI Consulting recently indicates a fairly dramatic lack of investor knowledge on the African continent. Released in time for President Obama's visits there, the study laid bare wide gaps in knowledge of US-Africa trade issues.
The rapid growth of content marketing -- the process of generating great online content with the goal of developing trust among your brand’s target audience, and to establish your brand as an industry thought leader -- is growing the demand for Public Relations (PR) professionals.
One of the top 25 PR firms in the United States, French/West/Vaughan (FWV) has just announced having been selected by the A.J. Fletcher Foundation (AJF) as its marketing, strategic communications and public relations partner.
"That success has translated into steady expansion.
North Carolina powerhouse PR firm French/West/Vaughan (FWV) has just announced six new hires and three promotions. The news from the firm is as follows:
Last week Ketchum announce their acquisition of German creative brand PR Brandzeichen. With a focus on lifestyle and social media, the German firm strengthens Ketchum's already thriving reaches into that niche.
Mobile technologies in general, and social media in particular have totally changed the way B2B and B2C companies communicate with their customers. PR campaigns have become more interactive thanks to mobile phones and smart devices.