PR News
All-Clad Metalcrafters Picks 5WPR as AOR
American Business Awards PR Agency of the Year, 5W, has been named as PR Firm of record for All-Clad Metalcrafters LLC, the undisputed cookware choice of top restaurant chefs and serious home cooks.
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pr firms
PR News
Yahoo! Reveals New Logo, True to Its Roots
Yahoo!'s new logo debuted, but failed to impress at large. Many fans described it as "all sorts of terrible" and "stuck in the 90's." What do you think?
PR News
Matter Communications Adds to Client PR Roster
Matter Communications will tailor a three-tiered PR program aimed at communicating LoJack’s value to auto dealers, consumers and law enforcement
PR Leaders & Communications Executive Coverage
Michael Kempner MWW says Go Mobile Or No Go Nowhere
Michael Kempner is one of the smartest men I know. His company, MWW Group, is also one of the smartest big time PR firms in the world. The reason I'm telling you what you may already know is so you heed the advice I'm about to offer your business. Heck, he advises world leaders, surely your business can't lose listening at least, now can it?
PR News
Ogilvy PR Explores Boutique PR Territory
With its new "Espresso" offering, Ogilvy Public Relations hopes to attract emerging brands and start-up companies to its client roster. If big PR companies are lowering their prices (affordable and flexible cost structure), are boutique agencies threatened?
PR News
Rosetta Stone and Ruder Finn Tag Team Europe's Language Barrier
Leading PR firm Ruder Finn has been tagged by Rosetta Stone to support their PR effort in Europe. According to news from PR Week UK, RF is to target influencers in the corporate, education, and public sector to expand the educational platform's brand. Considering the convergence of digital business strategies in Europe these days, leading language solutions in collaboration with leading PR communications, would seem to make perfect sense.
PR News
Swift Collective Acquires Saeger Media Group
Swift Collective has just acquired Los Angeles based PR firm, Saeger Media Group (SMG). The acquisition means the combined "Swift" offerings will include multichannel campaign value, along with traditional, digital and influencer PR.
Editorial
PR Week in Review from 5W PR's CEO
While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder. This week, at least four journalists were killed in Egypt. The prestigious Washington, DC based National Press Club issued a strong statement on the issue "The killings and attacks on journalists in Egypt earlier this week were an egregious violation of international norms that uphold the media's right to conduct its work unmolested and without fear of violent reprisals," NPC Club President Angela Greiling Keane said.
PR News
How Appropriate it Can Be to Use Humor When Negotiating?
People can spend years trying to learn all the negotiation tips, especially the owners of small companies, who are definitely the most sensible negotiators. They can either use their negotiation skills to help their business or destroy it. If you happen to be in this case, the best way of obtaining a good deal is by using everything you’ve got in order to succeed.
PR News
Barry Slotnick At 5WPR on the Zimmerman Case
5W will be hosting one of the world’s most prominent criminal defense attorneys at an upcoming speaker series networking event in MY. Famed Attorney Barry I. Slotnick, Partner at Buchanan Ingersoll & Rooney – the defense attorney who represented Joseph Colombo, Mario Biaggi, Rabbi Meir Kahane, Anthony Quinn, and the Subway Vigilante Bernhard Goetz, is to speak on many issues on Wednesday, August 7 at 8:00 AM at 5W’s offices in New York City.