Ronn Torossian is Founder and Chairman of 5W, one of the largest independently owned public relations and digital marketing firms in the United States. Under his leadership, 5W is the AI Communications Firm — building the category around generative engine optimization (GEO), AI search visibility, and how brands earn presence inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Torossian founded 5W in 2003 and has scaled it across consumer, technology, financial services, healthcare, beauty, gaming, and crisis communications practices. 5W's research franchise — the AI Visibility Index Series, The GEO Reckoning, and The Missing Rung Report — has become the industry reference for measuring brand visibility inside AI-generated answers.
He is one of the country's foremost crisis communications experts and the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations.
5wpr.com | 5W Research | ronntorossian.com
Work with 5W
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, GEO, and influencer channels. www.5wpr.com
Another week in the books – and another week naturally with plenty of headline news:
While we as PR professionals spin the media constantly, sometimes indeed journalists have it much harder. This week, at least four journalists were killed in Egypt. The prestigious Washington, DC based National Press Club issued a strong statement on the issue "The killings and attacks on journalists in Egypt earlier this week were an egregious violation of international norms that uphold the media's right to conduct its work unmolested and without fear of violent reprisals," NPC Club President Angela Greiling Keane said.
Interesting news that this week marked the 1st time Public Relations Firms were warned that they shall be “punished” if they work for dictators. Anonymous Operation Bahrain proclaimed they will attack the websites of supporters of the government of Bahrain who is regularly described worldwide as one of the world’s most brutal regimes. Anonymous’ press release said “This may include western PR firms who are paid to white wash the crimes of the dictator in Manama.” Bahrain has spent $32 million on PR Agencies in the last 2 years – firms including Hill+Knowlton, Qorvis and others. Gotta’ think their IT staff is working overtime this week.
Talk about great public relations? This week it was announced that leading restaurateur Danny Meyer will be making the food on certain flights of Delta Airlines. Not exactly the place one expects to have great food – its certainly a smart stunt and good high profile publicity.
