Need to know how many people read your press release online? Wondering how many Twitter followers you gained after an Internet-based publicity stunt? Done and done, all at the drop of a hat. Check out an infographic by BluePoloInteractive to see how.
The Public Relations Society of America (PRSA) has just awarded San Luis Obispo County marketing agency Verdin, four Awards for Excellence.
Edelman has just announced a proposed acquisition of South African-based communications consultancy Baird’s Renaissance.
Yesterday, the Pollack PR Marketing Group (PPMG) announced the USO (United Service Organizations) has expanded its work with PPMG to further support two new fundraising outreach initiatives: Barbecue for the Troops and Dance for the Troops.
In PR industry news, popular fashion destination Internet retailer SINGER22 has hired Ronn Torossian's 5W as their agency of record (AOR).
I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly. One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often. Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.
In today's economic world, cutting on your budget or marketing is really difficult as each criterion to market a company got many hurdles and to meet this up, a smart budget is obviously needed.
The contest will run from April 2, 2013 – June 28, 2013. The winner will be awarded a $2,500 cash prize, an expense paid trip to New York City for the winning video’s premiere at the Council’s October 23rd member dinner, and more.
The world’s largest PR firm, Edelman has recently been hired by the Saudi Arabian government. Their female staff who works on the account won’t need to worry about driving when they go visit their client – Saudi Arabia is the only country in the world which doesn’t permit women drivers. The American State Department says “discrimination against women is a significant problem” in Saudi Arabia. Quite a contrast for an industry where it’s estimated that 75% of the PR industry is women.
Boutique public relations agency Desert PR has just announced the launch of its new website, which they say features added functionality and "a sleek new look". While the new website is easy to browse and does not look bad, it seems Desert PR was a bit hasty and it forgot some important details.