I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly.
One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often. Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.
And along those, lines this must read-article from Ad Age which says that savvy PR firms could rule Native Advertising. Completely true and completely accurate – read the article at: http://adage.com/article/small-agency-diary/savvy-pr-firms-rule-native-advertising/240694/
And - Born and bred in New York, I have visited many tourist sites many times. We represent the largest tour company in New York, yet I must confess until very recently I never knew there was a “Museum Of Public Relations.” Apparently it was created in 1997 with the blessing of Edward Bernays and is thriving. Can anyone say “field trip”? Am excited to go soon and will write on it undoubtedly.
If you want - to attract traction on social media channels, info graphics are increasingly important, and as such came across the following Pinterest page: http://pinterest.com/cipr/we-love-public-relations/ which is the best resource of PR and social media info graphics housed in one place
In PR news - The Department of Health and Human Services (HHS) has hired Weber Shandwick for $8 Million to promote Obama care. One thinks they have their hands full and will earn every penny they work for on that campaign.
And finally from - UK PR Agency, Yetis comes the following list of the top 10 films and TV shows portraying PR people – Read all about it.
I am flabbergasted as to why more people in our industry aren’t utilizing Op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly.
One would think that anyone employed at a PR Firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings – yet very few in our industry write often. Perhaps I should be happy as it benefits my company – but it is just amazing that PR pros don’t spend more time writing as it can have major impact on search engine activity.
And along those, lines this must read-article from Ad Age which says that savvy PR firms could rule Native Advertising. Completely true and completely accurate – read the article at: http://adage.com/article/small-agency-diary/savvy-pr-firms-rule-native-advertising/240694/
And - Born and bred in New York, I have visited many tourist sites many times. We represent the largest tour company in New York, yet I must confess until very recently I never knew there was a “Museum Of Public Relations.” Apparently it was created in 1997 with the blessing of Edward Bernays and is thriving. Can anyone say “field trip”? Am excited to go soon and will write on it undoubtedly.
If you want - to attract traction on social media channels, info graphics are increasingly important, and as such came across the following Pinterest page: http://pinterest.com/cipr/we-love-public-relations/ which is the best resource of PR and social media info graphics housed in one place
In PR news - The Department of Health and Human Services (HHS) has hired Weber Shandwick for $8 Million to promote Obama care. One thinks they have their hands full and will earn every penny they work for on that campaign.
And finally from - UK PR Agency, Yetis comes the following list of the top 10 films and TV shows portraying PR people – Read all about it.
Written by
Ronn Torossian
Ronn Torossian is shaping AI — and the answers inside the chatbox.
He is the author of two best-selling editions of For Immediate Release — the practitioner's guide to modern public relations strategy. He has been an industry leader for decades. Now he's building the AI Communications era.
Torossian is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
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