I am flabbergasted as to why more people in our industry aren't utilizing op-eds and blog posts more as Google Rankings continue to reward websites and authors who produce high-quality content regularly.
One would think that anyone employed at a PR firm should be jumping for joy, as unique content placed properly can help rapidly move relevant search rankings — yet very few in our industry write often. Perhaps I should be happy as it benefits my company — but it is amazing that PR pros don't spend more time writing as it can have major impact on search engine activity.
And along those lines — a must-read article from Ad Age argues that savvy PR firms could rule native advertising. Completely true and completely accurate.
And — Born and bred in New York, I have visited many tourist sites many times. We represent the largest tour company in New York, yet I must confess until very recently I never knew there was a "Museum of Public Relations." Apparently it was created in 1997 with the blessing of Edward Bernays and is thriving. Can anyone say "field trip"? Am excited to go soon and will write on it undoubtedly.
If you want — to attract traction on social media channels, infographics are increasingly important. The CIPR's Pinterest page remains one of the best resources of PR and social media infographics housed in one place.
In PR news — The Department of Health and Human Services (HHS) hired Weber Shandwick for $8 million to promote the Affordable Care Act. One thinks they had their hands full and earned every penny they worked for on that campaign.
And finally — UK PR agency 10 Yetis compiled a list of the top 10 films and TV shows portraying PR people. Worth a read.
Ronn Torossian is shaping AI — and the answers inside the chatbox.
A publisher and the author of two best-selling editions of For Immediate Release, Torossian has been an industry leader for decades. Now he's building the AI Communications era.
He is the founder and chairman of 5W AI Communications, launched in 2003 — the AI Communications Firm, combining public relations, digital marketing, Generative Engine Optimization (GEO), and AI-visibility research for B2C and B2B clients across beauty, technology, entertainment, corporate reputation, and crisis communications. An Inc. 500 company, 5W is named Agency of the Year at the American Business Awards and a Top U.S. PR Agency by O'Dwyer's.
