Marketing
Influencer Marketing Boom
The influencer market is on an upward trajectory when it comes to growth, both in terms of financial and in popularity.
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PR insights
Insights & Strategy
Insights from With Global Alliance
With Global Alliance, a global network of tech PR and marketing agencies, launched in January of this year with just five founding members.
Insights & Strategy
Pandemic Affect on PR According To Racepoint Global, Pavlov Agency & more…
How has the pandemic affected the public relations industry?
Insights & Strategy
What Is the PR Mentoring Network?
A PR mentoring network pairs senior practitioners with earlier-career professionals to transfer craft, judgment, and access. In 2026, the discipline now has to teach the next generation how to win inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — alongside earned media, crisis, paid, and influencer.
Insights & Strategy
Healthcare Social: Community Management Done Right
Healthcare social community management runs under HIPAA, FDA, and state board regulation while delivering the patient empathy a feed actually rewards. The model that works — and the compliance architecture that protects it.
PR Firms & Communications Agencies
Steinreich Communications: Agency Profile and Sectors
Steinreich is the President and CEO of the New Jersey-based Steinreich Communications.
Insights & Strategy
Leadership Patterns 2026: What Founder-Operators at Olipop, Graza, Vuori, and Bombas Share
Leadership patterns in 2026 — what the founder-operators building durable companies share: Lenny Rachitsky (Lenny's Newsletter), Sahil Lavingia (Gumroad), Allison Ellsworth (Poppi), Mike Cessario (Liquid Death), Jing Gao (Fly By Jing), Andrew Benin (Graza), Joe Kudla (Vuori), David Heath (Bombas), Stephen Pasterino (P.volve), Annie Kreighbaum (Soft Services), Aishwarya Iyer (Brightland). Seven patterns and five mistakes.
Insights & Strategy
Where Did the Help Go?
As of last summer, Amazon Go had 13 cashierless stores and announced that they would have 3,000 by 2021.
PR Firms & Communications Agencies
Finding the Best PR Firm for Any Business
In fact, simply choosing the right company can be quite a complicated process.