
insights



MediaLink Aiding Unilever in Digital Revamp
Unilever, the London based consumer goods giant, is now in a hunt for new digital representation. In what appears to be an almost total revamp of the company's global digital effort, global strategy consult MediaLink will assist in the search.

Innovation Lions Among Banking Sheep: Jarosław Augustyniak
Innovative concepts in banking and finance do not come around near as often as in other fields of business. However, a recent SABRE Award winner, Idea Bank, proves even traditionally conservative businesses can think outside the box.

PR in the Age of the Social Entrepreneur
We used to call them philanthropists or just “generally good people,” but Ronn Torossian said there is another name entering the common lexicon for successful businesspeople who become social activists – the “social entrepreneur.”

Tips on 360-Degree Feedback
360-degree feedback is a system where rather than receiving performance feedback from just your immediate manager; you get feedback from all directions. Your peers provide feedback to you, and if there are people reporting to you, they do too. The idea is that these people may see different aspects of your performance than your manager do, giving you a more accurate picture for career development.

5 Tips to Strengthen your Negotiation Techniques
Being able to negotiate well is important for your career, and can make a difference in what jobs, promotions, and income levels you attain. If you are a sales person or entrepreneur, then you may be involved in negotiations every day, dealing with client needs and people in your own organization.


Boost your productivity by keeping your office organized
Do you usually spend a lot of time searching for papers, documents, emails, and supplies at the office? Are you having troubles staying organized? Because if that's the case then it’s clear you're losing productivity. It’s time to get back on track calls for a lot of commitment, planning, and consistency. CEOs, executives, managers, and business people in general, come to work extremely stressed. They just can't keep their things organized. A messy work space leads to missed deadlines, and missed deadlines lead to lowered productivity. Don't despair! Here are some tips you can use to stay organized at the office and increase output.

Henry Swieca to Thomas Edison: The Path to Success Differs
As CEO of a PR Agency, it takes constant focus and non-stop dedication, it's always hard work and there is always something else to be done. As an entrepreneur, there are never enough hours in a day, and the to-do list only grows longer.
