"Being an entrepreneur gives you a sense of accomplishment and confidence in their abilities..."
So, Pride Entrepreneur answers the question; "What about marketing and PR for small business with great potential, that cannot otherwise afford it?" And the Idea Bank chief discloses where the bank's focus originates from, personal experience. As simple and logical as this idea may seem, surprisingly few businesses prioritize marketing. Not even huge PR firms seem in the business of acknowledging their clients. Look at any press release or AOR announcement here or on PR Week, you'll scarcely find a link to the client amid the fluff over an agency being selected. So Jaroslaw's approach is quite brilliant, even if only for rediscovering brand visibility's value.
One does not have to be a finance wizard to understand how wealth and business are built up. Creating wealth from a wealth of investments, be they intellectual, property, or monetary, is the best sort of economics. This is where Idea Bank and Lion's Bank interconnect to form a more perfect and natural business atmosphere. High wealth customers, real estate backed assets, true entrepreneurial expertness, and highly innovative advice and products make Augustyniak one of Poland's most important business innovators. And probably one of Europe's since traditional finance has failed in many instances.
Idea Bank, Lion's Bank, and Augustyniak's initiatives from real estate and SMEs to Startup Nation and VC momentum for budding Polish tech companies reveal a highly energetic and positive force for success. That is, in a European market so often mired in ultra-traditional stagnation and two dimensional thinking too. Adding PR for companies and customers that cannot afford it? Augustyniak may have instigated a paradigm shift in how banks do business. Proof perhaps that lions do not always have to be predatory to win.
