insights

Spain: Smartphones Trump Other Devices in Surfing the Internet

In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .

Social Media and Mobile Advertising Needs Proper Disclosure, FTC Says

In order to avoid deceptive practices, digital ads on social media networks and mobile phones need to have proper disclosures, the Federal Trade Commission rules. The Commission updated the "Dot Com Disclosures" guidance issued in 2000 in order to adapt it to new online and mobile environment.

Weber Shandwick: North American Women Disengage Social Networks

38% of the North American Women stopped using one or more social networks during the last six months because they were not interested or had lost interest (59%) or had no time or been too busy (35% of the mentions).

The Business of Gift Giving: Online

Australia and New Zealand Marketing Emails Struggle to Escape the Spam Folder

1 in 5 emails ends up automatically in spam folders, the ‘Australia and New Zealand Email Intelligence Report’ revealed. The study analyzed emails from over 500 Australian brands and discovered that 17% of them are never seen by the recipients.

How Social Media Helps Build Healthy Habits

Social media is a great way to make healthy habits stick and learn more about the multiple resources available both locally and internationally.

7 Ways to Take Advantage of Social SEO

Social SEO is a concept that takes advantage of the role that social media plays in improving a site’s social rankings. Today, the search engines place more weight on those SEO activities that are a cut above the norm. Therefore, a video or infographic that goes viral looks good in the eyes of search engine. It means that while you might not see any tangible benefits from Facebook posts or re-tweets, those very posts might be improving your status with the search engines.

How to Gain SEO Benefits from PR

First Time in AMPAS History: The Oscars

The Academy of Motion Picture Arts and Sciences (AMPAS) will be calling the 85th annual Academy Awards edition simply, The Oscars - a move to keep up with the times.

Web Authority: How to Get It, Keep It and Advance It

The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.