PR News
Social Media Trends: Women Vs. Men on Social Media
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.
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insights
PR News
IPRA Golden World Awards Launches Call for Entries
IPRA Golden World Awards is an event recognized by professionals worldwide, and winning such an award is definitely a great add to an agency or company’s record.
PR News
Why "Hi There" in Emails Will NOT Get You Far
Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.
PR News
More Facebook Friends Equal Fewer Donations
A study published in August of 2012 says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.”
PR News
Top 5 Annoying Press Release Words, and Why You Should Stop Using Them
Our top 5 annoying words and phrases commonly used in press releases are leading, groundbreaking, today announced, excited and proud to announce. Can you help us build a bigger list?
PR News
How to Use Free Giveaways to Maximize Sales
The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.
PR News
American Consumers Like Shopping Green, Survey Finds
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
PR News
My Relationship with Email Marketing
My personal relationship with email marketing started way back in the mid-1990s. At the time I was building some of the very first websites (or portals as we rather ambitiously called them) for the newspaper industry.
PR Insights & Public Relations Strategy
How Enterprises Can Increase Productivity with Mobile Technologies
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.
PR News
TV Prime Time Great to Target Mobile Gaming and Social Media Users
Important business intelligence for companies, showing the most important actions that dominate smartphone usage during prime time: calls, messaging, browsing, social networking, and gaming.