In entertainment related PR news, Thomas Tull and Legendary Pictures has just acquired in just acquired strategic marketers FIVE33. The Los Angeles and London based marketing firm will be integrated into the overall Legendary scheme of operations according to the company news via Deadline Hollywood.
“Please read and agree to Terms & Conditions”: everyone’s favorite phrase when downloading or updating an app. Don’t lie to yourself, you’ve only read about eight combined words in all of those policies you've agreed to. Trust us, you’re not alone. Virtually no one reads those things.
Quarterly Digital Intelligence Briefing, Econsultancy's recent report produced in partnership with Adobe, interviewed over 1,000 respondents on the topic of web content management (WCM) and found out that generally, businesses’s CMSs aren’t easy to integrate with other technologies that will enable them to create and implement successful content strategies.
While the American government has a master of public relations President Obama at its helm, the Internal Revenue Service has handled its PR crisis in a terrible manner this week when it came to handling the media.
As Mother’s Day is getting closer, the rush to purchase a gift already started. But many find that they already bought their moms a smartphone, a tablet and other fancy gadgets their mothers may or may not really find useful. So what’s next?
Online communities exist in an endless variety of form and shape and nonprofits are sitting up and paying attention: these communities offer new ways to engage lots of potential donors. Facebook and Twitter are huge, but some people fail to recognize that YouTube is also a social networking website. In fact, YouTube is a much bigger phenomenon than either Facebook or Twitter and is second in world web traffic only to the Google behemoth.
People spend more and more time on the internet, as a research conducted by Gfk in partnership with the Interactive Advertising Bureau (IAB) reveals. In fact, this medium saw a constant growth in the average daily time spent since 2010, as the study presented by emarketer shows. From 2:34 in 2010, the average daily time spent on the Internet grew to 2:56 in 2011, reaching an average of 3:07 in 2012.
From the standpoint of nonprofits, making use of social media networks such as Twitter and Facebook is a no-brainer. These online communities allow nonprofits to tell potential donors about their work, engage the public, and drive traffic to nonprofit websites. Pinterest, on the other hand, may be a bit more difficult to understand, from the standpoint of a nonprofit. How can pinning items to a virtual bulletin accomplish any of those above mentioned goals?
Never ignore the power of social media: 81% shoppers say that posts from their friends have directly influenced their purchase decisions. This, and more, in an infographic by Bigcommerce.
In a move to make a bit of an image adjustment Turkish Airlines has announced the toning down of flight crew appearances. According to a press announcement from the airline, the use of red lipstick and overall more conservative grooming will go into effect for employees.