"...generally accepted practices, personnel who work in services sector, are required to be conservatively well groomed with make-up applied using pastel tones."
In no uncertain terms then, the use of Virgin Airways resilient and Hollywood-ish reds is out, and the understatement of Earth tones and pastels is in. The bulletin goes on to loosely define other countenance issues such as manicures and so forth, where flight and attendance personal are concerned.
Other branding issues for the airline were also discussed, such as; aircraft interior designs, new catering concepts and even new office designs. Back in February the airline announced having hired hired Dilek Hanif to help launch a cabin uniform re-design campaign for them. Many of the designs being looked at would be classified as classy-elegant and ultra-conservative compared with most modern flight crew attire.
Its not quite a full APCO Worldwide make over as they'd do in Washington, DC - but this still works for the brand.
