PR News
New Study Shows Pricing Discrepancy Online Vs. In-Store
A study by Anthem Marketing Solutions found changing patterns in online and offline pricing: items under $15 appear cheaper in store, while those above $50 are cheaper online.
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insights
PR News
The Redner Group: Poster Child of What's Wrong with PR
Redner Group's mistake affects the PR industry as a whole. Every time one of us gets a well deserved scorning, the media have the opportunity to generalize, an opportunity they never miss.
PR News
Lunar Eclipse PR Strategy
The total lunar eclipse of today is a PR opportunity for many companies, especially for those who understand how these rare events can become web trends.
PR News
News Media as a PR Exercise
News, in any sense, is what people consider to be information of value. Solve that issue, and you'll have a definition of “news” that will suit everyone.
PR News
E.coli Outbreak in Germany, a PR Nightmare for Spain
A number of hospitals on the continent put on E. coli alert, warning that the bacteria, also known as O.104, can lead to a serious kidney disease called HUS.
PR News
Corporate Marketing and Communications Strategies Are Going Global
70% of corporate communicators will include global marketing strategies in their companies withing 5 years, a PRGN survey revealed. Interestingly, more than 40% of the interviewees told that their organizations already have a formal global marketing function.
PR News
How to Stop Your Kids Watching the Wrong Things on the Internet
Making sure that children are not exposing themselves to the wrong type of information or are actually doing their homework when they say they are, is of real concern for many parents when their children are online. Here is a look at some options.
PR News
Media Relations Strategy for PR
To prevent possible PR crises, Cheri Daniels, spouse of governor Mitch Daniels, should be already doing formal training sessions on how to deal with the media, if the governor is running for the White House.