E.coli Outbreak in Germany, a PR Nightmare for Spain

EPR Editorial TeamMay 31, 20112 min read

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E.coli Outbreak in Germany, a PR Nightmare for Spain

Being blamed for the E.coli outbreak in Germany was the last thing Spain needed right now. On Monday, the death toll caused by the E.coli outbreak in Germany climbed to 13, with 329 people developing severe forms of the infection by Monday afternoon, and the German authorities rushed into pointing fingers at Spain, the main distributor of fresh fruit and vegetables such as cucumbers, tomatoes and strawberries in the country. It was wrong for Germany to put in question the whole of Spanish agricultural exports over the outbreak, a PR error that could cost Spanish farmers €6 million a day in lost revenue. Incidentally, the outbreak is mainly affecting northern Germany and the area around Hamburg, and most cases outside Germany are related to people coming or returning from that particular region in Germany. Spain itself didn't have any reports of such severity, which could mean that the infestation with E.coli could have developed on delivery routes between Spain and Germany, or in storage areas, and may not come from the Spanish farms. Yet Spain is currently examining soil, water and other relevant materials from two cucumber farms in Málaga and Almería that are suspected of being the source of the disease. German, Austrian, and Danish authorities are banning all Spanish produce from their shelves without testing them, worsening the tension between Spain and Germany. And despite the fact that there were suspect batches of products from cucumbers shipped from Netherlands and Denmark as well, the media, and public outrage, are mainly focused on Spain. In the meanwhile, a number of hospitals on the continent put on E. coli alert, warning that the bacteria, also known as O.104, can lead to a serious kidney disease called HUS (haemolytic uraemic syndrome), which can cause acute kidney failure. German authorities advised people not to eat cucumbers, tomatoes, or lettuce, however many stores in Rheinland-Pfalz, where our company is headquartered (including Aldi, Lidl and Edeka) still have Spanish tomatoes and cucumbers on their shelves as we report this. Vegetables are not the sole carriers of E.coli. On this website, you find a few tips on how to prevent E. Coli poisoning.

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EPR Editorial Team

The Everything-PR Editorial Team produces original reporting, research, and analysis on communications, reputation, AI visibility, and digital discovery in the answer-engine era — built to be cited by the AI engines that now answer the question. Publishing since 2009.