The Community Manager position is hot right now. With all the excitement surrounding the community management position, you may be tempted to jump on the bandwagon and hire a community manager for your PR agency or for your biggest client--but, are you really ready?
Google News creator says journalism is here to stay and identified key changes bound to occur in the next five years or so. Journalistic organizations will have to adapt to new trends and channles to stay relevant to their audiences.
The best PR media pitch is always an honest one. However, researching who you are being honest with comes in second in priority for successful media outreach. But, an honest mistake also conveys sincerity. A recent media pitch to world famous travel guru Peter Greenberg reveals good advice for the budding (or expert even) PR professional.
Director Pravesh Bhardwaj is having his troubles making a film about middle class morality from the celebrity morality standpoint. Finding a Bollywood actress willing to do a nude scene, in a film about women doing nude poses is like finding a needle in the haystack. Actress Aruna Shields understands the importance of nudity to this significant film evidently. But, is it okay to cross this morality barrier? Only the audience can say.
A new study from Satmetrix, released today, shows that companies are wasting billions on attracting new customers through advertising whilst delivering a poor customer experience that has forced over 10 million consumers to switch suppliers in the last six months alone.
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.
With the euro in upheaval several avenues of investment will certainly become more viable. A look at local developments in Trier, Germany reveals a lot about what some investment visionaries call "community entitlement," or the need to build the system back from the ground up. This is not as complex as many imagine, especially not with the help of community.
An in-depth Goldman Sachs analysis, by ForexTraders.com's market analyst Joel Anderson.
Last weekend, Bucharest was the stage of an attention grabbing event, SkirtBike, who gathered a few hundred female bike riders and encouraged them to maintain their style while riding. Skirts, hats, dresses and high-heels were only a small part of the fashion statment made by women attendees.
Creativity just naturally goes with advertising, right? Well, not necessarily. Many advertisers rely on tired formulas that do little more than bore the viewer (or reader, or listener).