BP's new PR strategy must be to destroy the brand forever. CEO Tony Hayward refers to the Gulf oil spill as if he, nor the company care in the least. Worse still, the company just employed PR giant Brunswick to help save their behinds. Maybe big business has just lost touch with reality all together? If social media and traditional media go on the war path over this, BP is a cooked goose.
C.H.O.I.C.E. aims to inspire consumers, healthcare professionals and the US Congress to work together to address obesity through prevention and treatment.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
A recent Pew Research Center report shows that almost all of America’s netizens have interacted online in one way or another with government agencies in the past 12 months. While the results are impressive, we're still far from real interaction, dialogues and open debate on official Internet channels. Netizens still rely on offline sources of information and keep the real idea exchange on other platforms.
As consumer electronics become more widely marketed for their brain and physical fitness regimes, we must learn when the benefits outweigh the costs.
Oprah Winfrey is the subject of a controversial unauthorized biography now. The world according to Oprah is chomping at the bit to see if she is the saint millions paint her as. Author Kitty Kelly is famous too, for revealing (or appearing to) celebrity dirt. Is this just more PR for Winfrey, or is there anything to be a buzz about?
Refusing to learn from personal mistakes and those of others always has a massive negative impact on businesses. Ignoring reality and hoping bad things can only happen to others never mean consequences can be avoided or PR disasters prevented.
The Associated Press in need of traffic and clicks - like any publication, AP needs traffic to monetize, but this time they publish a list of mining accidents, with information copied from MSHA, instead of providing original information.
Online brand management has been around for years. So why is Craigslist founder Craig Newmark's hopes for Unvarnished so far-fetched?