For April Fools Google changes its name to Topeka. The interesting thing is how Topeka changes the city's name to Google. The city website is now called "The City of Google", so millions may think Google bought Topeka perhaps? Google's brand is so strong the sky is the limit as far as their applying it.
Just when you thought that group brainstorming is the best way to go to get new ideas, research shows that this might actually block the best ideas...
Apps for the Apple iPad are more focused on media, meaning they could clash with iTunes. Will Apple open its App doors further to sell more iPads?
An early morning earthquake in Los Angeles caused some alarm for the locals there. But, maybe they should be equally alarmed at the crazy coverage of the event by news media? Sensationalism to offbeat information, L.A.'s reporters seem dumbstruck by a fairly ordinary seismic event. Some are even forecasting the Big One.
Procter & Gamble has launched a new conservation effort, Future Friendly, which will help consumers save gas and water. The project is designed to help create more awareness about conservation.
Keeping dirty laundry away from the media is no longer fashionable. Stars today would do anything for a moment of fame. Who is responsible for this degradation in what makes the news and in what the public is interested in?
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
One of the world's most trusted spiritual gurus, Swami Nithyananda, supposedly caught on video in sex scandal. One of India's most revered spiritual leaders is implicated by a video released by Indian Sun TV which shows someone who looks like the guru in bed with a lady many think is a famous Tamil actress. The reports have not been denied or confirmed at this point, but Everything PR News has the original broadcast.
GM's recall of 1.3 million autos for what they say is a "minor" steering problem, reveals another type of negligence for the once mighty corporation - mediocre PR. Suggesting a steering failure, of any kind, is acceptable for auto consumers is ludicrous to the extreme. Just like Toyota, GM appears to be sweeping a lot of liability under the carpet on this one.