insights

How Effective Is Cold Calling Really?

Telemarketing--everyone hates getting those intrusive telephone calls, but businesses have to keep up the practice of cold calling prospective customers because it really works, right?

San Pellegrino Launches New US Advertising Campaign

San Pellegrino's international advertising campaign "Live in Italian" has been launched in the USA. The concept by Ogilvy & Mather features black and white photos taken by famous photographer Elliott Erwitt, capturing S. Pellegrino's sparkling water in every day life circumstances.

How Influential Is the Influence Project?

Influence--it's what we all want. It's why we hire actors, sports figures, and other celebrities to endorse products and services. If someone with influence recommends something, people will respond.

Unbelievable: Journalists Like Press Releases

While the communications landscape has become increasingly complex, journalists continue to rely on PR professionals to address the basics of news gathering in the content they produce. Communicators that overlook this essential need do so at their peril

Healthcare PR: Industry Focused Social Media Seminar

The International Quality and Productivity Center (IQPC Worldwide) will host a social media seminar in New York July 26 - 28, 2010.

School Lunch and the Battle Against Obesity

School lunches are getting better and healthier. Most people know they contain less fat, less sugar, fewer calories, and more fiber, but can a good lunch program solve the problem of childhood obesity?

Is Corporate Ghost Blogging Ethical?

Tony Hayward, a Strong and Robust Leader?!

Is Tony Hayward BP's biggest PR problem? Hardly. He is a PR liability. But at this point, any action BP takes will be scrutinized and dissected.

Kellogg’s explains massive cereal recall

A couple of days after the massive recall of 28 million cereal boxes, Kellogg's issued a press statement explaining the withdrawn products did not meet quality standards, but did not contain health threatening substances. While some consumers did experience nausea, vomiting and other such symptoms, they were caused by the off taste and smell of the cerials, not by potentially harmful components in the product or its packaging.

Bethenny Frankel – When Personal Brands Grow Stronger than the Real Housewives shows

Real Housewives of New York star Bethenny Frankel is said to be leaving the show due to the drama surrounding the current cast and star her own, Skinny & The City, produced Real Housewives brand owner Bravo. Following a similar trend, Kate Gosseling is moving past her divorce and ex hit show 'Jon and Kate plus 8' to be the center of two new shows.