Earlier this week, business and market intelligence startup Radius announced having completed a $12.4 million dollar funding round. The Series B funding, from American Express, Blue Run Ventures, and other investors, is slated for continued development.
In 2013, the Software Advice B2B Demand Generation Benchmark Survey told a clean story: email and SEO were winning, social was overspent, trade shows were defended. Thirteen years later, the channels have changed. The underlying truth has not.
Discovery decoupled from distribution. Platforms own the rails. Curation moved to algorithms, newsletters, group chats, and AI engines. The four-tier map of how creator discovery actually works in 2026.
BCCs are the true brand journalists, as well as brand advocates. This implies that companies should nurture relationships with such influencers, engaging them proactively, and always responding to their insights
One of the world's best heralded marketing agencies ever, BBDO Worldwide has won the The Directory Big Won for an unprecedented sixth time. The agency to "end all" agencies for many, BBDO won this time by the largest margin in history versus their peers.
Regardless of your industry, current and potential clients are now connected online. They fire up search engines to look for products and services that would meet their needs. As such, having a strong e-mail list on your website proves to be an all-important factor in keeping in touch with your customer base, as well as in reaching your prospects.
There are people that don’t usually set a New Year’s resolution, but of those who do set such a goal at the beginning of the year, it seems that many won’t keep it, as a SocialVibe recent research reveals. During December 2012, the company surveyed consumers while engaged on the streaming music, social gaming and loyalty sites they frequently visit. Customers were invited to join a multi-answer survey, and at the end of the month SocialVibe had 562 completed interviews.
Google, ChatGPT, Reddit, TikTok, food press, OpenTable/Resy, Yelp. Seven surfaces where restaurant reviews live in 2026 — and what operators must do across all of them.
There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.