There is a vast amount of advertising – and customer-related data available, and marketers need to make the best of it. This means they need to use the best solutions to gather this data and find the most suited methods in order to drive the highest ROI. In order to harness this large amount of information marketers turn to data management platforms (DMPs), as a new report shows.
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
In a public relations professional’s life there is always a moment when they have to contact a reporter for the first time to pitch an article or a piece of news. In order to do that, PR people do as much research as possible on that reporter – subjects covered, style, brands etc. Pitching Notes is a free website that helps PR professionals share the experiences they’ve had with reporters.
Quality customer service is paramount in bringing in new clients and retaining old ones. AccurateLeads shares 4 simple tips on providing it. Check them out.
Social media and social networking are not a new trend anymore, but a rather constant part of our lives. Businesses and marketers cannot ignore social media as a way to get in touch with customers. Social media networks are useful not only for disseminating messages, but also for engaging clients and providing customer care. The Nielsen's Social Media Report 2012 shows that social media comes of age. The report’s findings are useful to marketers as they point out the growing number of people browsing the Internet, their habits and the importance of mobile nowadays, as well as sales generated by social networks.
International market targeting in 2026 runs through country-localized AI engines. ChatGPT, Claude, Gemini, and Perplexity surface different brands in different countries. The 2026 framework for international expansion in the answer-engine era.
Good marketing comes from good understanding-knowing what makes your company unique and knowing why the customer should care.
There seems to be an ongoing battle between marketers and CEOs. Marketers always try to show that their jobs add value to businesses. But somewhere along the line things have changed, and marketers seem to be unable to convince CEOs of their activities’ benefits for organizations. Meanwhile CEOs say they have lost their trust in marketers, as a new study shows.
Private Facebook users are given a 'Promote' button next to the ones for 'Share' and 'Like,' where they're given the option to pay $7 to make sure that a post reaches a higher percentage of their friends by bumping it up in news feeds and making it stick around longer. What does this mean for business, and how can you take advantage of this new Facebook advertising channel?
When using any social network (and not only, for that matter, in the online environment), you might want to block a user. On Pinterest, you didn't have this option until now. But it was a heavily requested option, the third most popular feature request on the site (as mentioned here, and no longer on the official list as it already is a rolled out option). With the block option, the social network has also announced a ‘report user’ feature and more granular email settings.