Tag
insights
PR News
Social Media Is the New Doctor's Waiting Room
Social media is a great way to make healthy habits stick and learn more about the multiple resources available both locally and internationally.
Insights & Strategy
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.
Insights & Strategy
Web Authority: How to Get It, Keep It and Advance It
The most successful content producers, those who achieve authority, are those individuals that consistently provide stellar work day in and day out.
PR News
Valentine's Day Trends: What Havas Worldwide's Love & Lust Survey Says About Modern Romance
Havas Worldwide's Love & Lust research has tracked how digital tools — from dating apps to AI companions — are reshaping how people date, cheat, and define commitment.
Insights & Strategy
Report: PR Pros often Disagree with Decisions of the Companies They Work for
Public relations professionals often disagree with the decisions taken by the top management of the companies they work for, even if they find it quite difficult and it sometimes costs them their jobs, a new study by researchers at Baylor University and the University of Texas at Austin has shown.
PR News
Digital Tactics Most Effective in Getting Men to Buy Grooming Products
Men are increasingly buying personal care products, but they dislike the real-life shopping aspect of the process, favoring online purchases. Retailers and personal care product marketers need to tackle this challenge when targeting men for more than the basic self care products such as body wash, shampoo or shave cream.
Social Media
Why Do So Many Sites Force Use To Login Using Facebook?
This question is being asked a lot lately, as more sites and apps begin requiring the sharing of Facebook or Twitter information for login.
PR News
Creator Agreements: What Contracts Working Creators Actually Sign
How do you deal with the written language in contractual agreements? This case study by EPR contributor Cassie Lummus gives you a few clues.
PR News
Lovable Went From Zero to AI-Native Authority — Here's the Mechanic
Lovable, the Swedish AI-native app-building platform, went from launch to one of the most-cited names in the vibe-coding category within months. The mechanic — founder visibility, original product story, named technical authority, and a community that built the citation footprint the company could not have purchased.