PR News
Top 10 Factors that Influence Purchase Decisions
Never ignore the power of social media: 81% shoppers say that posts from their friends have directly influenced their purchase decisions. This, and more, in an infographic by Bigcommerce.
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insights
PR News
Social Media Trends: Women Vs. Men on Social Media
An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.
PR News
Why "Hi There" in Emails Will NOT Get You Far
Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.
PR News
American Consumers Like Shopping Green, Survey Finds
71% of Americans consider the environment when they shop, and nearly half of them seek out environmental information about the products they buy.
Insights & Strategy
How Enterprises Can Increase Productivity with Mobile Technologies
Mobile devices are here to stay. The challenge for enterprises is to contain the security risks so that the increased productivity, freedom and cost savings are not outweighed by the burdens.
PR News
Spain: Smartphones Trump Other Devices in Surfing the Internet
In Spain, almost 4 out of 5 Internet users are surfing the web on smartphones, followed by laptop/netbook (80,9%) and desktop computer (78,8%) .
PR News
Social Media and Mobile Advertising Needs Proper Disclosure, FTC Says
In order to avoid deceptive practices, digital ads on social media networks and mobile phones need to have proper disclosures, the Federal Trade Commission rules. The Commission updated the "Dot Com Disclosures" guidance issued in 2000 in order to adapt it to new online and mobile environment.
Insights & Strategy
How Women Use Social Networks: The Five Structural Differences and the Brands That Won
Women run social media. Men have been late to figure that out. Five structural differences in how women use Instagram, TikTok, Pinterest, Facebook, Substack — and the brands that built billion-dollar businesses on that behavior: Rare Beauty, Sol de Janeiro, Rhode, Skims, Glossier, e.l.f., Lululemon, Bumble, Notion, Canva. Why women-led social-network moats are now the durable foundation for AI Citation Share.
PR News
Social Media Is the New Doctor's Waiting Room
Social media is a great way to make healthy habits stick and learn more about the multiple resources available both locally and internationally.