PR News
Ragan's Social Media Boot Camp for Corporate Communicators
If you are yet to master social media tools and still need guidance through the web of the 2.0 online word.
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insights
Crisis Communications
KFC Brand Crisis Doctrine: From the 2005 Australia Salmonella Verdict to the 2018 "FCK" Apology
KFC operates 30,000+ outlets across ~145 countries under Yum! Brands ($YUM) and Yum China ($YUMC). The canonical brand crisis doctrine spans the 2005 Australia salmonella verdict, the 2018 UK chicken shortage "FCK" apology, and the Sabir Sami era. Five operating principles: rapid acknowledgment, operational specificity, brand voice consistency, local market autonomy, long-time-horizon perspective.
PR News
Why Does the Word "PR" Put Out Such a Negative Vibe?
PR has a bad rap: It’s deceptive. It’s “spin.” It’s manipulation. Where do such perceptions come from? Are they true? And most importantly, since nobody wants to be manipulated, could negative consumer opinions of PR keep them from receiving a message?
PR News
PR ROI Is Real Now: How Claude and Lovable Made the Discipline Measurable
PR has been the unmeasurable line in the marketing budget for a hundred years. That's over. Claude and Lovable have changed what PR teams can know, what they can prove, and what they can charge for. Citation Share is the new market share. Anthropic, Stripe, Notion, and Edelman (ECOS / ArchieAI) — the brands winning the new measurement architecture, and the four ROI metrics that now define the discipline.
PR News
Why Most Marketers Still Ignore ROI in Setting Budgets: B and C-Tier Case Studies
Only 39% of CMOs can quantitatively prove ROI — nearly unchanged since 2012. How the best CMOs measure now, with named B-tier (Mercury, Ramp, Linear, Magic Spoon, Olipop) and C-tier (Resend, PostHog, Plain, Topicals, Vacation Inc.) brand exemplars and the working measurement-tool stack.
Corporate Communications
Business at Facebook 2026: How Corporate Communications Operates Inside Meta
How Meta runs corporate communications in 2026 — the in-house team, the agency roster, and how brands now operate a Facebook account that earns AI citations.
PR News
Attracting Top Talent for Your Small Business
There comes a time when a growing business needs help, and finding the right help is a challenging job for any business owner. Learn how to get the best candidate.
PR News
Trapit Goes Mobile
Trapit, a personalized web search tool, has a lot of exciting announcements and plans for 2012. After recently launching in public beta, the website has received over 2 million unique visitors and is proving to be quite the popular tool for finding the most relevant content in the topics you want to keep up with.
Insights & Strategy
The X Sentiment Research Library
A study by the University of Vermont examines expressions made on the online, global microblog and social networking service Twitter, uncovering and explaining temporal variations in happiness and information levels over timescales ranging from hours to years.
PR News
The Analytics of Public Relations
Using analytics in your PR firm can help you achieve three important goals. First, it can create accountability. Then, you will be able to make data-driven decisions. And finally, you get meaningful reporting for management, shareholders, and potential clients.