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5 Reasons I Hate Valentine’s Day
PR News

5 Reasons I Hate Valentine’s Day

As most of us have felt the rush of love, we easily empathize with lovey-dovey couples, shy guys buying flowers for their loved ones, girls with dreamy eyes, or the ever present red hearts that we know from our first cartoons. But there are aspects of Valentine’s Day that always get to you, no matter how deeply in love or romantic you are.

EPR Editorial Team ·
Consumer Groups of the Future and the Issues Brands Will Need to Address
PR News

Consumer Groups of the Future and the Issues Brands Will Need to Address

New research shows that brands will need to address certain hot topics in the future in order to counter the effects of global factors that will impact the trading climate. Analyzing the 12 major global themes that will affect the trading marketplace, Consultancy Capgemini and the Consumer Goods Forum concluded that brand owners will have to address trends and issues such as digital technology and the rising demand for health and wellness products.

EPR Editorial Team ·
US Hispanics, One of the Fastest Growing Social Media User Groups
PR News

US Hispanics, One of the Fastest Growing Social Media User Groups

Social media marketers and PR specialists should keep a close eye n the US Hispanic community, one of the fastest growing user groups on social sites. Joe Kutchera, author of Latino Link: Building Brands Online with Hispanic Communities and Content has recently told Huffington Post that efficiently targeting Hispanic customers means marketers need to target them on social platforms as they over-index for using social media.

EPR Editorial Team ·
Twitter, Boosting PR and What Social is all About
Insights & Strategy

Twitter, Boosting PR and What Social is all About

Twitter and social media do boost results for PR professionals, but getting the most out of such channels depends highly on a person's understanding of the medium, the time they invest into developing and implementing an effective strategy and the time and resources they put into it. Let's briefly explore what integrating twitter in the overall PR efforts implies.

EPR Editorial Team ·