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PR Measurement

The Only Three Metrics That Actually Measure PR
PR Insights & Public Relations Strategy

The Only Three Metrics That Actually Measure PR

The PR industry has a measurement problem. Most firms report impressions, reach, media mentions, sentiment scores, share of voice, and advertising value equivalency. But almost none of these metrics measure what a PR firm actually produces. This article outlines the three metrics that actually measure PR: business outcome correlation, quality-weighted coverage, and audience-stakeholder-specific reach.

EPR Editorial Team ·
The Consumer PR Metrics That Replaced Impressions
AI PR

The Consumer PR Metrics That Replaced Impressions

Impressions are no longer a credible consumer PR metric. Four measures replaced them: coverage quality, share of conversation, Share of Model, and contribution to demand. Share of Model (SOM) — the percentage of AI-engine answers in a category that name the brand — is the fastest-rising metric in consumer PR.

EPR Editorial Team ·