strategy

Edelman Expands in Africa with Coming Baird’s Renaissance Acquisition

Edelman has just announced a proposed acquisition of South African-based communications consultancy Baird’s Renaissance.

Social Media Trends: Women Vs. Men on Social Media

An infographic by Internet Service Providers, titled Battle of the (Social) Sexes, shows just how men and women are using Google+, LinkedIn, Pinterest, Facebook and Twitter.

Social Networking and Charities: 10 Benefits

Charities are beginning to sit up and take note that social networking sites are useful tools on a variety of levels. A charity can make a message felt, reach a wide number of people from varied target groups, learn more about what does and doesn’t work, and mobilize support, just by working social media.

Why "Hi There" in Emails Will NOT Get You Far

Hi there is impolite and dumb. You are an amateour for using it, or, if you ever hired PRs who did that, fire them, and ask for a refund.

More Facebook Friends Equal Fewer Donations

A study published in August of 2012 says that people with larger numbers of Facebook friends tend not to spread the news about charities and causes. Study author Kimberley Scharf an economist at the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, says that people with lots of Facebook friends tend to count on others to tell them about opportunities for giving. This phenomenon has a name: “free-riding.”

With Social Media, the Proof Is in the Payoff

SEO, Email Marketing and Paid Search Deliver Top ROI, Study Finds

Marketers have more and more techniques and channels available to promote their products or services, but it looks like old tools are delivering great ROI for businesses. SEO (organic search), email marketing and paid search (PPC) were the top three channels that the 1,300 digital marketers who participated in the new Econsultancy/Adestra Email Marketing Industry Census 2013 study said that deliver an “excellent” or “good” ROI.

From North Jersey Community Bank to ConnectOne Bank: PR’s Role in a Successful Rebrand and IPO

Frank Sorrentino, Chairman and CEO, ConnectOne Bank, tells you how MWW’s program built a base of advocates from Main Street to Wall Street.

How to Use Free Giveaways to Maximize Sales

The study offers more valuable details for marketers to learn how to design effective and profitable promotional campaigns that pair free gifts with a known product.

My Relationship with Email Marketing

My personal relationship with email marketing started way back in the mid-1990s. At the time I was building some of the very first websites (or portals as we rather ambitiously called them) for the newspaper industry.