strategy

How to Use #hashtags on Facebook

Still in their infancy, hashtags on Facebook will be adopted quickly and will stimulate conversations between users and brands around issues of common concern.

How Brands Are Using Instagram: Advice from Die-hard Users

Instagram is used by 67% of the top brands in the world - the top dogs cannot be wrong. Are you using it? Several smaller brands believe that companies without an Instagram business profile are wasting potential.

The One Social Element Any Influencer Needs – A HIT Story

Did you ever wonder just why you “friended” or “followed” that profile in social media? I mean, did you really ever fully realize the ways in which influence is leveraged? I’m not talking about Klout scores, nobody every heralded to me or anyone I know their 72 Klout score etc. (my own dropped to 61 of late). What I am talking about is real influence. Interested?

5 Social Media Marketing Tips for First-Time Entrepreneurs

If you've recently launched your own small business, you are surely hopeful that your venture will serve you with a solid revenue stream for years to come. One way to help ensure that you can reach your goal is to take advantage of social media marketing. However, building a solid online brand can take time, and you must adopt the proper practices. If you're unsure about how to get started, read on.

Where PR and SEO Merge: Outreach & Building Relationships

Businesses’ CMS are NOT integrated with Digital Platforms and Technologies

Quarterly Digital Intelligence Briefing, Econsultancy's recent report produced in partnership with Adobe, interviewed over 1,000 respondents on the topic of web content management (WCM) and found out that generally, businesses’s CMSs aren’t easy to integrate with other technologies that will enable them to create and implement successful content strategies.

Ten Reasons Your Non-Profit Business Should be Blogging

Thinking about starting a blog for your nonprofit but wondering how exactly a blog might make a difference? That may be because the blog is an unfa

3 Reasons Nonprofits Need YouTube

Online communities exist in an endless variety of form and shape and nonprofits are sitting up and paying attention: these communities offer new ways to engage lots of potential donors. Facebook and Twitter are huge, but some people fail to recognize that YouTube is also a social networking website. In fact, YouTube is a much bigger phenomenon than either Facebook or Twitter and is second in world web traffic only to the Google behemoth.

Are You Safe on Twitter?

Top 10 Factors that Influence Purchase Decisions

Never ignore the power of social media: 81% shoppers say that posts from their friends have directly influenced their purchase decisions. This, and more, in an infographic by Bigcommerce.