Many organizations overlook internal communications, treating it as a secondary function. However, this article argues that internal communications is critical for preventing crises, fostering employee trust, and aligning teams with strategic goals. It's time to take internal comms seriously.
Most PR RFPs hire the wrong agency because they measure the wrong thing. The five-pillar framework, the eight questions, the three-round process, and the four failure modes — a modern PR RFP playbook built for the answer-engine era.
A genuine media list is a curated, maintained record of the specific journalists who cover your space, enriched with enough context about each one to make every interaction intelligent. Building it properly takes time and is never really finished.
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.
The move from agency to in-house communications is one of the most common career transitions in public relations, but it's frequently underestimated in terms of how different the work actually is. This article provides a comprehensive guide to understanding what changes and how to prepare for a successful transition.
PR is a force multiplier, not a foundation. Right moments: funding rounds, competitive category entry, pre-IPO, category creation, post-PMF. Wrong moments: pre-PMF, nothing to say.
Most proposals look the same — bold case studies, impressive logos, same menu of tactics. Eight questions that separate agencies that will perform from agencies that win rooms and lose accounts.
94% of AI citations come from earned media. Every press placement is now a GEO asset — or it isn't. How the earned media strategy changes when the audience is the machine.
Intrepid Travel — world's largest B Corp tour operator. G Adventures + Planeterra in 80+ destinations. The travelers choosing values before destination.