Social Media
FTC Endorsement Disclosure Guidelines: From 2009 Mommy Bloggers to 2026 TikTok Shop
The FTC has updated its guidelines for marketing testimonials, affecting bloggers and celebrity endorsers. How will this affect social media?
Tag
strategy — Tagged Articles
Social Media
FINRA: The Largest Independent Regulator of U.S. Broker-Dealers
FINRA is the largest independent regulator of U.S. broker-dealers — overseeing 3,300+ firms, 620,000+ registered representatives, the BrokerCheck public database (1.2M brokers, 80-90M searches/year), the largest securities arbitration system in the world, and the FINRA Investor Education Foundation. The canonical FINRA entry on Everything-PR.
Social Media
Visual Media on X: Aviary to Grok Imagine
Twitter replaced Instagram with its own photo filtering solution for Twitter Photos. Now you can edit and adjust photos directly within Twitter thanks to their new partnership with Aviary, which powers filters and effects.
Social Media
How PR Teams Use Facebook in 2026
How PR teams actually use Facebook in 2026: Pages, Groups, Advantage+, crisis response, and where Meta AI fits in.
Social Media
X Account Security in 2026: SIM Swaps and Passkeys
X account security in 2026 centers on SIM-swap attacks, verified-account hijacks, and hardware-key 2FA. See the SEC hack and the required defenses now.
PR, Marketing, Communications & AI RFPs
Indian Government PR: Inside the Communications Discipline Behind the World's Largest Democracy
Indian government PR is a $1B+ discipline across central ministries, state governments, PSU communications, and PFRDA-class regulator outreach. The operating model behind the world's largest democracy's communications work.
Entertainment & Media
ESPN: Serving Sports Fans Anytime, Anywhere Still Works
For decades, ESPN’s brand promise was simple: “Serving Sports Fans. Anytime. Anywhere.” The slogan still appears on ESPN’s homepage, but does it hold up in the streaming era?
Careers
What Is a Public Relations Consultant?
Public relations consulting is widely known of in a general sense, but not many people know what these consultants do.
AI Communications
Content for People AND Claude — The 2026 Dual-Audience Rule
In 2015 the question was whether your content read well to humans or to Google bots. In 2026 the bot is Claude, and writing for both audiences is a discipline. The dual-audience rule, named examples, and what gets cited versus what gets ignored.
Marketing
Social SEO Is Dead — Claude, ChatGPT, and the Citation Share Replacement
Social SEO was the 2013 hack — viral videos and infographics gaming Google rankings. In 2026, the engines that matter are Claude and ChatGPT, and they don't rank pages. They cite sources. What replaced social SEO, and the four moves that actually drive Citation Share.