The PR career ladder has six rungs — Account Coordinator, Account Executive, Senior Account Executive, Vice President, Senior Vice President, and Chief Communications Officer. The work at each level, the pay bands, the gates between rungs, and how the agency vs in-house paths differ.
Even the best kind of PR can be a problem sometimes; in this case we take a look at the American Giant Hoodie.
Technical briefings are crucial for PR, but often mishandled. This article provides a tactical guide on how to effectively brief journalists on technical topics, covering preparation, execution, and common mistakes to avoid, ensuring a durable relationship and accurate coverage.
Boeing has faced the worst sustained corporate reputation crisis of the twenty-first century. This article analyzes Boeing's consistent communications failures across multiple incidents, focusing on their unchanging, templated approach. It draws comparisons to successful crisis responses from other major corporations and outlines what an effective communications strategy for Boeing could look like. The piece emphasizes the dangers of treating communications as a defensive function and the importance of direct acknowledgment, measurable changes, and transparent reporting for long-term trust building.
Chatbots grew up. Conversational AI — ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews, Microsoft Copilot — is the new conversational marketing surface. Citation Share, GEO, and where brands actually win.
Many organizations overlook internal communications, treating it as a secondary function. However, this article argues that internal communications is critical for preventing crises, fostering employee trust, and aligning teams with strategic goals. It's time to take internal comms seriously.
Most PR RFPs hire the wrong agency because they measure the wrong thing. The five-pillar framework, the eight questions, the three-round process, and the four failure modes — a modern PR RFP playbook built for the answer-engine era.
A genuine media list is a curated, maintained record of the specific journalists who cover your space, enriched with enough context about each one to make every interaction intelligent. Building it properly takes time and is never really finished.
Big communications teams use AI for drafting, monitoring, and research. The teams pulling ahead built an operating model around it. The teams falling behind just bought the tools.
TechCrunch covers 1% of pitches. Here's what gets through — what reporters actually want, how the inbox works, and the move most founders get wrong.