The shift is mostly invisible from a comms team's day-to-day, but the data is unambiguous. Google's AI Overviews, which expanded broadly in 2024 and have continued to roll out across query categories, now sit at the top of an enormous share of search result pages. For information
Everything-PR’s Q2 2026 Hotel Brand Earned Media Index shows the hotel category splitting in two: scale operators winning on coverage volume, ultra-luxury brands winning on authority quote share. This analysis reveals the earned media gap as the key differentiator in luxury hospitality.
The old crisis communications rule was simple: respond within 24 hours. But in today's real-time media environment, that window has shrunk significantly. This article explores the structural shifts that necessitate a faster crisis response and offers an updated playbook for brands to manage communications effectively.
If luxury fashion sells dreams, mass fashion sells attention.Brands operating at scale do not have the luxury of exclusivity. They must compete in a crowded, fast-moving marketplace where relevance is measured in clicks, shares, and traffic. In this environment, public relations…
