The fintech sector, despite its innovation, consistently misallocates PR budgets. This article explains how to correct this by focusing on impact over activity, prioritizing key announcements, and aligning public and investor communications for better ROI.
The PR industry has a measurement problem. Most firms report impressions, reach, media mentions, sentiment scores, share of voice, and advertising value equivalency. But almost none of these metrics measure what a PR firm actually produces. This article outlines the three metrics that actually measure PR: business outcome correlation, quality-weighted coverage, and audience-stakeholder-specific reach.
Amazon generated over $56 billion in advertising revenue in 2024. What started with the Kindle's ad-supported model in 2011 is now the third-largest digital ad platform in the world — and a critical reputation surface that PR and marketing teams can no longer ignore.
Media training has changed because the media environment has changed. Executives are no longer preparing for a television interview alone. The complete guide for 2026.
Three structural shifts changed media relations: AI citation authority, the newsletter layer, and a new outlet hierarchy. What the updated model looks like for 2026 and what to stop doing.
Reddit is the second-most cited consumer-facing source in AI answer engines, behind Wikipedia. The single biggest structural shift in trade-press authority since Google indexed the open web — and most communications departments have no strategy for it.
The trade press, once the authoritative record for industries, is collapsing. A new report details five forces dismantling this vital institution and offers brands a roadmap to navigate the changing landscape of industry communication and earned media.
Earned media is no longer just a supporting tactic; it's the foundation of a strong GEO program in the age of AI. AI engines disproportionately cite established publications due to built-in trust signals from LLM training and retrieval engine authority weighting. Learn why tier-1 placements create lasting "retrieval anchors" that compound across every buyer consideration cycle, every prompt, and every AI engine.
Startup founders often misunderstand public relations, focusing on company promotion rather than elevating themselves as industry authorities. This article explains how successful PR campaigns position CEOs as thought leaders, attracting investors, media, and customers, and fostering long-term credibility and influence.