Partnerships, associations and pursued marketing collaboration enable brands to build a solid community that could benefit them in terms of referrals, lead generation and traffic acquisition for their own websites. Without partnerships, it is impossible for a brand to increase its outreach capacity and become more humanized for its target audience.
Motivation is what keeps people moving towards a goal. For your company to achieve great results, you need to have a group of motivated employees. If the staff lacks motivation, you will see that reflected in lower job satisfaction and lower employee productivity. Motivational speakers can help you to boost the morale and energy level of your staff. They can also help by spurring new ideas and providing specific knowledge. Here are some of the reasons why corporations hire motivational speakers, and how this can help achieve business goals.
Yes. After more than two decades running a public relations firm, the difference between companies that treat PR as core business strategy and companies that treat it as a line item is the difference between compounding and disappearing. A founder's case for PR as investment.
Starbucks runs more sustained philanthropy than most consumer brands at its scale. The College Achievement Plan with Arizona State just landed. Here is the full architecture — the Foundation, Ethos Water, veterans hiring, origin-country investment — and what other brands can learn from it.
Gallup, Pew, McKinsey, and BCG data confirms the 2014 thesis: employees leave managers, not companies. The internal communications discipline that drives retention — and the named programs at Microsoft, Salesforce, Costco, and Patagonia.
If you run a business, you’re concerned with keeping your employees as focused, efficient, and productive as possible. The design of your office space can play a bigger in role in this than you may realize. Old design approaches had rows of cubicles, with workers all toiling away at their desks. When employees spend day after day in a maze of little cubicles, it’s easy to become demoralized. It also leads to wasting time looking for coworkers, trying to find a meeting room, or being distracted by the people chatting in the adjacent cubicle.
GMC, the award-winning leader in customer communications management (CCM) and output management, announced today that The Forrester WaveTM: Document Output For Customer Communications Management, Q1 2014, has positioned GMC Software Technology (GMC) in the leader segment for its solution GMC Inspire.
The global marketplace we live in has many inherent advantages, and a few stumbling blocks we ought to be aware of. For the unsuspecting marketer, the mistake of applying a blanket strategy to all cultural marketing initiatives is foolhardy.
The biggest single boost a business can give itself right now is showing up inside the AI engines. More than a third of buyers start product research with AI, not Google.