Social Media
Three Great Corporate Facebook Contests – And Why They Worked
82.4% of Facebook contests helped corporations meet a specific goal: increase fans/likes (44%); increase loyalty (30%); and collect data (19%).
Tag
strategy
PR News
5 Definitions for Great Marketing Every Business Must Know
Well, supposedly Seth said something like this, but the reality is closer to good marketing "winning" the contest for consumer attention. If you ask 100 people to define marketing, you'll also get 100 different answers, two for each for discerning what PR is. This is problematic, obviously.
PR News
The Best Travel PR In the World Belongs to Greece, Period.
Here's a short Monday bite about the absolute best PR there is, and the magnificent job Incredible Crete, and Cretans are doing for Visit Greece and the ministry of tourism there. We've been focused on clients in Crete and around Eastern Europe for some time, and I just wanted to share some fabulous promotional video with our readers. I know you'll find these and more from The Island of Crete extraordinary .
Insights & Strategy
Better Together: How Partnering Up Can Help Your Company’s PR
They say two heads are better than one, so why wouldn’t two companies be better than one? Expanding your public relations reach by partnering up with another company can often be incredibly beneficial to both parties. Also, it can possibly relieve some of the economic strain we’re all still feeling in these tough times.
Insights & Strategy
Discover the 7 secrets to vastly improve your negotiations
The Merriam-Webster Dictionary informs us that a negotiation is a formal conversation between two or more people who are trying to reach an agreement. There comes a point in life when everyone has to negotiate; whether we’re bargaining with the grocery vendor from across the street or with a business partner from a Wall Street company, one thing’s clear: we want to win. The truth is that those who have efficient negotiation skills will be able to save time and money to close a great deal.
Editorial
Negotiation success tips: Negotiation preparation is equal to Negotiation Success
Negotiation is an old habit that’s still highly appreciated by most business people out there. Both retailers and buyers are well aware that good deals don’t come easy. Yet, not everyone is prepared enough to achieve success. Retailers must first learn to play the game in order to have a shot at winning. Negotiating with buyers can be tiring, frustrating, and nerve-raking. The skills you must possess are more like an amalgam of persuasion abilities and manipulation.
PR News
Publicis Worldwide Has a New CEO: Arthur Sadoun
According to Lévy, Sadoun will pursue the work begun by Jean-Yves Naouri, aiming to make Publicis Worldwide the Groupe’s most performing network.
PR News
Amazing Chicken Clucking Hits of the 80s
The Foster Farms Amazing Chicken spots by Goodby, Silverstein & Partners feature lifelike chickens in perfect choir harmony, and an excited public applauding their performance.
PR News
Dr. Chauncey Crandall On Stress In Public Relations
Given the fact that Public Relations executives regularly rank as among the most stressful jobs ever, one wonders what PR people do to ensure that they avoid heart disease.
PR News
Do You Have a Media Release Protocol?
When most people talk about press releases, very few consider the protocol behind them, and even less actually have one in place. Do you?