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The perils of rebranding your organisation
PR News

The perils of rebranding your organisation

When it comes to the branding of your organisation, it's important to remember that it has a big influence on how your customers perceive you. With long-standing brands in particular, the brand is synonymous with the company and its values so changing it can have far-reaching repercussions.

EPR Editorial Team ·
Prohibited Words That Can Kill Employee Motivation
PR News

Prohibited Words That Can Kill Employee Motivation

Words are a key part of a persuasive communication, says Darlene Price. Business leaders make use of words to influence their teams and compel them to attain results. They’re leaders because the words that come out of their mouths are meant to have an impact. If your wish is to be seen as an influential CEO at the workplace, make sure that you choose your words cautiously. Don’t kill employee motivation and try to convey credibility, clarity, and confidence.

EPR Editorial Team ·
Tricky Client Negotiation Strategies for Consultants
Editorial

Tricky Client Negotiation Strategies for Consultants

Management consulting means helping companies and organizations improve performance, by making use of smart strategies and tactics to fix problems. The job of a business consultant is to attend negotiations and find sensible techniques to close deals without having to sacrifice the integrity of his client’s company. Every once in a while, consultants are obliged to make use of tricky negotiation methods to get things done. These strategies are not always the most ethical, because the goal is to sign a contract in your favor.

EPR Editorial Team ·
Should men also fight for negotiation gender bias?
Insights & Strategy

Should men also fight for negotiation gender bias?

Negotiations are tough, and as we all know women react differently than men in these situations. Most of them admit that a determined male-negotiator makes them nervous, but things don’t have to be like this. Specialists from all over the world agree that women who manage to read others’ emotional states and fulfill their communicative expectations are excellent team leaders, better than empathy-enabled men.

EPR Editorial Team ·
Twitter Rolls Out Important Changes for Businesses and Users Alike
Social Media

Twitter Rolls Out Important Changes for Businesses and Users Alike

The last month of summer brought some important releases from various social media networks, and Twitter is no exception to this rule. In fact, this social network had a pretty busy month and made some important changes aimed at users and others aimed at companies, all with the purpose of luring more users to this network and to determine companies to invest in advertising.

EPR Editorial Team ·
Board Game PR: Down With Ironing, Long Live the Monopoly Cat?
PR News

Board Game PR: Down With Ironing, Long Live the Monopoly Cat?

Hasbro has gone and done it, the legendary game makers have done away with pressed shirts and stiff collars altogether. Now when the family breaks out the Monopoly Game in sheer boredom, a new token will be there for the gang to fight over. The riveting new Monopoly Cat token replaces the venerable (maybe worn out) iron play piece.

EPR Editorial Team ·
Tesla Now More Popular Than Porsche in Cali
PR News

Tesla Now More Popular Than Porsche in Cali

California has always led the way where innovation or adopting anything is concerned. Just as fashion works its way East from the Pacific, so too the adaptation of new means of transport like electric care migrates West to East. This news that Tesla has actually outsold luxury brands Porsche, Volvo, Lincoln, Land Rover and Jaguar, is probably surprising only for people East of the Rockies. The California New Car Dealers Association reports vehicle registrations in the first half of this year showing 4,714 new Teslas registered. While other luxury brands lag far behind, the world's most advanced luxury alternative energy vehicles are selling like those proverbial hotcakes.

EPR Editorial Team ·