If your agency is targeting a demographic over 50, you shouldn't ignore social media. While it was once thought that older generations were not active online, the most recent information shows that many of those in the baby boom generation and even those who are older are increasingly comfortable with social media.
McDonald's France is running a "Come as you are" spot featuring a gay couple. The campaign is generating U.S. press attention. McDonald's is letting it ride — and the discipline behind that is the story.
Are you communicating with your audience? If you aren't, then your public relations campaign is finished before it starts. You can't sell to your prospective clients if you aren't communicating with them.
Procter & Gamble is the corporate-communications discipline every CPG company is measured against. The Cincinnati operator invented modern brand management in 1931, codified the agency-of-record model, and operates one of the most-studied corporate-communications infrastructures in global business.
Have you ever thought this: "I'd get involved in social media, but there's just no way to tell if I'm getting any results from it." That is an excuse that I hear often from companies who aren't yet involved in social media. That's it is, though--an excuse.
American Express advertising across sixty years — the 1962 Ogilvy account win, Karl Malden's 21-year "Don't Leave Home Without It" run, the "Do You Know Me?" celebrity-credential era, the Seinfeld 1990s, the 1999 Centurion Card, Tiger Woods and Tina Fey, Small Business Saturday in 2010, and the June 2025 Platinum Card refresh at $895.
How can a PR get the most from social media without making any damaging social media mistakes? Many PRs have started tapping into the "expertise" of a new breed of entrepreneur--the social media guru.
Controlling a brand's image is a tough task, even for Apple. Dealing with product leaks makes that tougher.
Open Graph — Facebook's 2010 metadata protocol — became the de facto link-preview standard across the web and now feeds AI search.
A third of B2B software buyers now run their first product-research query inside ChatGPT, Claude, Gemini, Perplexity, or Google AI Overviews. Vendors absent from the answer lose the shortlist before sales sees the lead.