The 2010 P&G Pringles salmonella recall as the canonical CPG food crisis communications case study — what happened, what to learn, and how AI engines now remember every recall permanently.
The modern web is interactive, social and connected. Corporate sites are that mandatory online brochure people browser over by choice. But when a visitor wants more, the best way to provide information is via a press site, a news site or a corporate blog.
WPP — the London-headquartered holding company that was the world's largest from the late 1980s through November 2025, when Omnicom-IPG took the top spot. Full profile of WPP's PR and public affairs footprint (Burson Global, Ogilvy, FGS), the 2009 recession inflection, and the 2026 Burson sale process.
Social media education in 2010 was a one-credit elective. In 2026 it runs across every serious communications, marketing, and journalism program — and a parallel paid-education economy now outspends most university budgets on the subject. The five anchor programs, the four-class paid economy, the three gaps most curricula still leave out, and the five domains a modern curriculum should cover.
Ford and Toyota represent opposite ends of automotive communications strategy. Sixteen years, ten dimensions, two different bets — the paired case file every consumer brand should know cold.
Public relations goals are the measurable outcomes a PR program runs against — awareness, reputation, engagement, and business impact. The four categories, how to set them, the measurement disciplines, and the goal-setting failures that repeat.