Updated June 2026. Originally published 2010 on Yomego's My Social Media Reputation service launch, with the original commentary preserved below and modern reputation-measurement context added.
In 2010, social media reputation measurement was an emerging category with a handful of competing entrants. Yomego's My Social Media Reputation service launched into that environment with a distinctive combination of automated tracking across 29,000 social media channels and human analyst input — a model that anticipated the human-plus-machine architecture now standard across modern reputation measurement.
The structural questions Yomego's service raised in 2010 remain the central questions of modern reputation management — see EPR's Celebrity Social Media Profile Protection and Employee Social Media Governance for the modern frameworks. The discipline has expanded substantially to include AI engine citation tracking, the Citation Share measurement that defines current-era brand reputation work, and the integrated dashboards that combine social signal, press coverage, AI answers, and review-platform reputation into unified reputation scoring.
Original 2010 Coverage
There are so many reputation monitoring tools and services online, that choosing one becomes a daunting task. But the market needs more, because the consumers like to be able to choose one that not only fits their needs, but is also comfortable to use, visually appealing, and so on. We don't know how My Social Media Reputation is to use, but one thing is sure: it is visually appealing.
My Social Media Reputation is a newcomer in this industry — a service launched by social media agency Yomego. The service tracks what's being said about a brand, and by whom, across 29,000 social media channels, measuring data including the number of people exposed to messages about the brand and the level of positive or negative sentiment.
The thing that differentiates My Social Media Reputation from other SMR platforms is the real human input. A team of Yomego SMR specialists analyzes brand data, then provides insight and practical recommendations to boost reach and improve a brand's reputation. My Social Media Reputation also provides live alerts if a reputation score takes a sudden dip, and highlights its source.
"The problem with most social media measurement tools is that they swamp you with data, but don't give you any sort of insight into what that data means. We've developed the SMR service to help brands get some control back of their reputation online, and also to alert them to any unexpected activity that they may need to act on, quickly," said Steve Richards, MD of Yomego, in a press statement.
Yomego's SMR service shows real-time statistics on a brand's social media performance, including reach, satisfaction, noise level, details of influential authors, the most common keywords associated with the brand, country, and mentions by platform. It also measures the social media reputation against that of a brand's nearest competitors.
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